2025-04-08 14:37:17 +07:00

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JavaScript
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import Layout from "@/components/layout/Layout";
import Callback1 from "@/components/sections/Callback1";
import CaseStudyDetail from "@/components/custom/CaseStudyDetail";
export const metadata = {
title: "Case Study | RankRunners - SEO, Web Design & Digital Marketing Agency",
description:
"RankRunners provides enterprise level SEO, Web Design/Development, Digital Marketing and IT Management services for companies across all industries, regardless of scope or size. Contact support@rankrunners.net to get started today!",
};
export default function ProjectDetails() {
let slug = "water-main-line-replacement";
return (
<>
<Layout headerStyle={4} footerStyle={3} breadcrumbTitle="Case Study: Water Main Line Replacement LLC">
<div>
<section className="project__details-area">
<div className="container">
<div className="project__details-wrap">
<CaseStudyDetail slug={slug} />
<div className="row">
<div className="col-12">
<div className="project__details-content">
<h2>The Challenge We Faced</h2>
<p>
WaterMainLineReplacement.com had a great service but struggled to stand
out online in a crowded local market. Their visibility was low, their
website wasnt optimized, and their local service ads were
underperforming. Additionally, their Google Business Profile (GBP)
wasnt set up to attract or engage local customers effectively. Our
mission at RankRunners was to boost their online presence and improve
their search rankings so they could connect with more local customers
who needed their services.
</p>
<h2>The Strategy We Applied</h2>
<h5>Local Service Ad Campaign:</h5>
<p>
We designed and launched a focused local service ad campaign to enhance
WaterMainLineReplacement.coms presence in local searches. By zeroing in
on specific areas and crafting compelling ad copy, we aimed to attract
more potential customers and increase the effectiveness of their
advertising spend.
</p>
<h5>Google Business Profile (GBP) Setup and Optimization:</h5>
<p>
We took charge of setting up and fine-tuning their Google Business
Profile. This involved making sure all the information was accurate,
adding high-quality photos, encouraging customer reviews, and using GBP
features to boost their visibility and interaction with local searchers.
</p>
<h5>Site Development:</h5>
<p>
We overhauled their website to improve both its design and
functionality. The new site was made more user-friendly and
mobile-responsive, which helped with faster loading times and easier
navigation. This not only enhanced the user experience but also
supported better search engine optimization.
</p>
<h5>Improved Domain Authority and Ranking:</h5>
<p>
Our SEO strategy focused on increasing the sites domain authority and
search engine rankings. We worked on optimizing the sites content with
relevant keywords, improving technical aspects of the site, and building
quality backlinks to boost their visibility and search performance.
</p>
</div>
</div>
</div>
</div>
</div>
</section>
</div>
<Callback1 />
<div>
<section className="project__details-area-one">
<div className="container">
<div className="project__details-wrap">
<div className="row">
<div className="col-12">
<div className="project__details-content">
<div className="project__details-inner">
<div className="row align-items-center">
<div className="col-lg-12">
<h2>The Results We Provided</h2>
<h5>Increased Local Visibility:</h5>
<p>
The local service ads brought a noticeable increase in local
inquiries and leads, helping WaterMainLineReplacement.com
reach more potential customers.
</p>
<h5>Enhanced GBP Performance:</h5>
<p>
With the optimized Google Business Profile, they saw a rise
in clicks, calls, and requests for directions, which
strengthened their local presence and engagement.
</p>
<h5>Website Improvement:</h5>
<p>
The redesigned website led to better user metrics, including
a reduction in bounce rates and longer session durations,
reflecting a more engaging and user-friendly site.
</p>
<h5>Better Search Rankings:</h5>
<p>
Our SEO efforts resulted in improved domain authority and
higher rankings for important search terms, driving more
organic traffic to the site.
</p>
</div>
{/* <div className="col-lg-6 order-lg-1">
<div className="project__details-inner-img">
<img
src="/assets/img/case-study/the-spark-coffee-1.png"
alt=""
/>
</div>
</div> */}
{/* <div className="col-lg-6">
<div className="project__details-inner-content">
<h2>The Results We Provided</h2>
<p>
The collaboration between The Spark and RankRunners
yielded impressive results. The revamped website,
combined with an effective SEO and local optimization
strategy, led to a substantial increase in online
visibility and customer engagement.
</p>
<div className="content-inner">
<h4>Before</h4>
<div className="row">
<div className="col-md-6">
<div className="case-study-cta-ba">
<h3>Image Coming Soon</h3>
</div>
</div>
<div className="col-md-6 about__list-box">
<ul className="list-wrap">
<li>
<i className="flaticon-arrow-button" />
Outdated Website
</li>
<li>
<i className="flaticon-arrow-button" />
#30 Avg. Search Position
</li>
<li>
<i className="flaticon-arrow-button" />
Low Local Visibility
</li>
<li>
<i className="flaticon-arrow-button" />
Minimal Social Media Engagement
</li>
</ul>
</div>
</div>
</div>
<div className="content-inner">
<h4>After</h4>
<div className="row">
<div className="col-md-6">
<div className="case-study-cta-ba">
<video
src="/assets/img/case-study/the-spark-coffee.webm"
autoPlay
muted
loop
alt=""
/>
</div>
</div>
<div className="col-md-6 about__list-box">
<ul className="list-wrap">
<li>
<i className="flaticon-arrow-button" />
Modernized Website
</li>
<li>
<i className="flaticon-arrow-button" />
Top 5 Avg. Search Position
</li>
<li>
<i className="flaticon-arrow-button" />
+50% Local Visibility
</li>
<li>
<i className="flaticon-arrow-button" />
+60% Website Traffic
</li>
</ul>
</div>
</div>
</div>
</div>
</div> */}
<div className="col-lg-12 order-last">
<p>
In short, RankRunners efforts helped
WaterMainLineReplacement.com enhance their online
visibility, attract more local customers, and improve their
overall digital presence.
</p>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</section>
</div>
</Layout>
</>
);
}