246 lines
20 KiB
JavaScript
246 lines
20 KiB
JavaScript
import Layout from "@/components/layout/Layout";
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import Callback1 from "@/components/sections/Callback1";
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import CaseStudyDetail from "@/components/custom/CaseStudyDetail";
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export const metadata = {
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title: "Case Study | RankRunners - SEO, Web Design & Digital Marketing Agency",
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description:
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"RankRunners provides enterprise level SEO, Web Design/Development, Digital Marketing and IT Management services for companies across all industries, regardless of scope or size. Contact support@rankrunners.net to get started today!",
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};
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export default function ProjectDetails() {
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let slug = "the-spark-coffee";
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return (
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<>
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<Layout headerStyle={4} footerStyle={3} breadcrumbTitle="Case Study: The Spark Coffee">
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<div>
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<section className="project__details-area">
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<div className="container">
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<div className="project__details-wrap">
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<CaseStudyDetail slug={slug} />
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<div className="row">
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<div className="col-12">
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<div className="project__details-content">
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<h2>The Challenge We Faced</h2>
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<p>
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The Spark, a local café with a strong community presence, was grappling
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with several digital challenges. Despite their excellent reputation and
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loyal customer base, their website was underperforming in search engine
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rankings, leading to limited online visibility and reduced foot traffic.
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The site suffered from outdated design, slow load times, and ineffective
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SEO practices. RankRunners was tasked with revitalizing The Spark's
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online presence to better reflect their brand, attract more customers,
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and enhance their search engine rankings.
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</p>
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<h2>The Strategy We Applied</h2>
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<h5>Website Revamp:</h5>
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<p>
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RankRunners initiated a comprehensive overhaul of The Spark's website.
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We migrated the site from its outdated platform to a modern, responsive
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framework, significantly improving load times and overall user
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experience. The new design featured a clean, visually appealing layout
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that better showcased the café's unique ambiance and offerings. We also
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ensured that the site was mobile-friendly to cater to on-the-go users
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searching for local coffee spots.
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</p>
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<h5>Targeted SEO Campaign:</h5>
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<p>
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Our SEO strategy focused on enhancing The Spark’s online visibility
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through targeted keyword optimization and content strategies. We
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identified high-value local search terms such as “best coffee near me”
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and “top coffee shops in [City]” and optimized the site’s content
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accordingly. This included updating meta tags, improving on-page SEO
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elements, and creating engaging, keyword-rich content that resonated
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with local customers.
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</p>
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<h5>Local SEO Optimization:</h5>
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<p>
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Given the nature of the business, local SEO was crucial. We optimized
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The Spark’s Google My Business profile, ensuring accurate and up-to-date
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information. This included adding compelling photos, updating business
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hours, and encouraging satisfied customers to leave positive reviews.
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This local focus aimed to increase the café's visibility in local search
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results and Google Maps.
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</p>
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<h5>Regular Progress Updates:</h5>
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<p>
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RankRunners provided The Spark with bi-weekly progress reports. These
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meetings included detailed analytics on website performance, keyword
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rankings, and traffic sources. We used these insights to refine our
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strategy continuously and ensure that The Spark remained on track to
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meet its digital marketing goals.
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</p>
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<h5>Social Media Integration:</h5>
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<p>
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To complement the website revamp and SEO efforts, we integrated social
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media into the strategy. We designed engaging social media campaigns
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that promoted The Spark’s offerings, events, and customer stories. This
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helped drive traffic to the website and further enhanced the café’s
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brand presence online.
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</p>
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</div>
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</div>
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</div>
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</div>
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</div>
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</section>
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</div>
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<Callback1 />
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<div>
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<section className="project__details-area-one">
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<div className="container">
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<div className="project__details-wrap">
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<div className="row">
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<div className="col-12">
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<div className="project__details-content">
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<div className="project__details-inner">
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<div className="row align-items-center">
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<div className="col-lg-12">
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<h2>Key Achievements</h2>
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<h5>Revamped Website:</h5>
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<p>
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The new site featured an updated design, improved load
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times, and enhanced functionality, providing a better user
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experience and aligning more closely with The Spark’s brand.
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</p>
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<h5>Improved Search Rankings:</h5>
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<p>
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The Spark’s website climbed from a #30 average search
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position to the top 5 positions for key local search terms.
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</p>
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<h5>Enhanced Local Visibility:</h5>
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<p>
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The optimized Google My Business profile led to a 50%
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increase in local search visibility and a 40% increase in
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foot traffic from local customers.
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</p>
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<h5>Increased Engagement:</h5>
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<p>
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Social media integration and engaging content contributed to
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a 60% increase in website traffic and a noticeable rise in
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customer interactions and reviews.
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</p>
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</div>
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<div className="col-lg-6 order-lg-1">
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<div className="project__details-inner-img">
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<img
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src="/assets/img/case-study/the-spark-coffee-1.png"
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alt=""
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/>
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</div>
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</div>
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<div className="col-lg-6">
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<div className="project__details-inner-content">
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<h2>The Results We Provided</h2>
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<p>
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The collaboration between The Spark and RankRunners
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yielded impressive results. The revamped website,
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combined with an effective SEO and local optimization
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strategy, led to a substantial increase in online
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visibility and customer engagement.
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</p>
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<div className="content-inner">
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<h4>Before</h4>
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<div className="row">
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<div className="col-md-6">
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<div className="case-study-cta-ba">
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<h3>Image Coming Soon</h3>
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</div>
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</div>
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<div className="col-md-6 about__list-box">
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<ul className="list-wrap">
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<li>
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<i className="flaticon-arrow-button" />
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Outdated Website
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</li>
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<li>
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<i className="flaticon-arrow-button" />
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#30 Avg. Search Position
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</li>
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<li>
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<i className="flaticon-arrow-button" />
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Low Local Visibility
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</li>
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<li>
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<i className="flaticon-arrow-button" />
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Minimal Social Media Engagement
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</li>
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</ul>
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</div>
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</div>
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</div>
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<div className="content-inner">
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<h4>After</h4>
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<div className="row">
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<div className="col-md-6">
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<div className="case-study-cta-ba">
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<video
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src="/assets/img/case-study/the-spark-coffee.webm"
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autoPlay
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muted
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loop
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alt=""
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/>
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</div>
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</div>
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<div className="col-md-6 about__list-box">
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<ul className="list-wrap">
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<li>
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<i className="flaticon-arrow-button" />
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Modernized Website
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</li>
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<li>
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<i className="flaticon-arrow-button" />
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Top 5 Avg. Search Position
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</li>
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<li>
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<i className="flaticon-arrow-button" />
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+50% Local Visibility
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</li>
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<li>
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<i className="flaticon-arrow-button" />
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+60% Website Traffic
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</li>
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</ul>
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</div>
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</div>
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</div>
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</div>
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</div>
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<div className="col-lg-12 order-last">
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<p>
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The Spark’s revitalized online presence not only reflected
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their brand’s unique charm but also significantly boosted
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their search engine performance and local engagement. The
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combined efforts of RankRunners in website design, SEO, and
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local optimization resulted in a more vibrant and successful
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digital footprint for The Spark, ultimately driving more
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customers through their doors.
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</p>
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<p>
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This case study demonstrates RankRunners’ commitment to
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delivering tailored solutions that address specific client
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challenges and achieve measurable improvements. The Spark’s
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success story highlights our ability to transform digital
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strategies into tangible business growth, fostering a
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thriving online presence that complements their exceptional
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in-person service.
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</p>
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</div>
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</div>
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</div>
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</div>
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</div>
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</div>
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</div>
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</div>
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</section>
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</div>
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</Layout>
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</>
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);
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}
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