400 lines
34 KiB
JavaScript
400 lines
34 KiB
JavaScript
import Layout from "@/components/layout/Layout";
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import Link from "next/link";
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import BlogDetails from "@/components/custom/BlogDetails";
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import BlogCta from "@/components/custom/BlogCta";
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import BlogAsideLatest from "@/components/custom/BlogAsideLatest";
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export const metadata = {
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title: "The Importance of SEO in Growing Your Business",
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description:
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"RankRunners provides enterprise level SEO, Web Design/Development, Digital Marketing and IT Management services for companies across all industries, regardless of scope or size. Contact support@rankrunners.net to get started today!",
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};
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export default function Blogging() {
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let slug = "the-importance-of-seo-in-growing-your-business";
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let title = "The Importance of SEO in Growing Your Business";
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return (
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<>
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<Layout headerStyle={4} footerStyle={3} breadcrumbTitle={title}>
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<div>
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<section className="blog__details-area">
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<div className="container">
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<div className="blog__inner-wrap">
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<div className="row">
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<div className="col-70">
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<div className="blog__details-wrap">
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<div className="blog__details-content">
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<BlogDetails slug={slug} />
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<div className="blog-post-content">
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<p>
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Digital technology is at the forefront of our modern culture,
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which has compared the internet over the recent decades to be a
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modern “Wild West”, “Silk Road”, or “New World”. For those
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looking to enterprise and profit in this emerging world, having
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a digital presence is often mandatory across the vast majority
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of industries. As with all ventures though, things can get
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complicated when it comes to standing out amongst the crowd. For
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many, reliably achieving high search engine rankings and an
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increased volume of customers can seem insurmountable when faced
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with such steep competition. Thankfully, there’s a tool that can
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help set you on the correct path to increasing your online
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presence, called Search Engine Optimization (SEO). This blog
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will further explore the various reasons why using SEO to grow
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your business is not only important but often mandatory if you
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want to reliably increase leads.
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</p>
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<img src="/assets/img/content/social-371648_640.png" alt="" />
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<h2>Seeking Web Presence to Obtain Clicks</h2>
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<p>
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The main purpose of SEO rests directly within its name. “Search
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Engine Optimization.” Search engines such as:
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</p>
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<ul>
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<li>Google</li>
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<li>Bing</li>
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<li>Yahoo</li>
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</ul>
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<p>
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use different algorithms that help your websites rank higher on
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their results pages for certain keywords. When your website
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ranks higher on a popular search engine, this means that more
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potential paying customers or interested readers will click on
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your page. The more clicks you get, the more sales you will get.
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The amount of people that read your page and consider buying
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your product, is directly related to the amount of people that
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make the final decision to make the purchase. Here’s where SEO
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comes in; you can optimize your site and its interactions with
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popular search engines to attract a more targeted form of
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traffic that intends to only reach people who’ve already been
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looking for a service or product like yours.
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</p>
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<img
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src="/assets/img/content/ai-generated-8138052_640.png"
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alt=""
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/>
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<h2>Cost-Effective Marketing</h2>
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<p>
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SEO is incredibly efficient when it comes to conversions. There
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are other various forms of online marketing, such as:
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</p>
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<ul>
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<li>
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Pay-Per-Click Google Ads you often see on the sides of
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websites
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</li>
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<li>Social Media Marketing</li>
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<li>Outbound Cold Emails</li>
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</ul>
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<p>
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There are others, however they all have one negative trait in
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common that SEO does not; they require constant payment and
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effort to have an effect. When you stop paying for ads, the
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traffic stops coming. Because of the way SEO works though, there
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are long-term benefits that remain even after the services have
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been finished. This is due to something called “Domain
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Authority.” Once you accumulate enough domain authority over
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time, you can retain the same search results while reducing your
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SEO spending.
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</p>
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<p>
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Another huge reason why SEO (inbound, blog content, etc.) is
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superior to outbound marketing methods is because of the proven
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close rate across all major studies on websites such as Hubspot.
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</p>
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<img src="/assets/img/content/feedback-2800867_640.png" alt="" />
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<h2>Reputation and Credibility</h2>
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<p>
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Most online experiences begin with a search engine. Even the
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most basic and least tech-savvy individual likely knows how to
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click on Explorer’s Blue “E”, or Google’s Rainbow wheel. Most
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people have been using these applications for years, which
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builds trust in the things that those applications show to the
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person. Most people feel that, usually, the results showing at
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the top of their search engine are the most useful and relevant
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ones concerning what they typed in. This means that if your
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website shows up near or at the top of someone’s Google search
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results, they’re more likely to feel trusting enough of your
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reputation and credibility to click on your link.
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</p>
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<p>
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Something that SEO also involves is improving the user
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experience overall. When a user clicks on your page, they would
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prefer content that is:
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</p>
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<ul>
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<li>Quick and responsive</li>
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<li>Organized</li>
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<li>Helpful</li>
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<li>Relevant to the search query</li>
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<li>Well-Maintained</li>
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</ul>
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<p>
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Having a present combination of all of these factors on your
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website really helps out with boosting your reputation and
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credibility. If someone feels trusting enough of your website
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after seeing the above factors, they’re more likely to make a
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purchase or be more interested in what you have to offer.
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</p>
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<img src="/assets/img/content/winner-1013979_1280.jpg" alt="" />
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<h2>Advantage Over Competition</h2>
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<p>
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The online marketplace is a bit of a double-edged sword. You
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have easy access to a figurative ocean of commerce, however,
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that comes with another less welcomed pool of people, your
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competition. No matter the industry you choose, when you make
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your website online, you’ll likely observe another site similar
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to yours showing up alongside you in the search results. These
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competing sites are often looking for the exact same traffic and
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are often providing the exact same service as you. Most of the
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time when you’re starting out, there will be many of them ranked
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above you on the search results. This is another situation where
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investing in SEO can step in and improve the situation. To get
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that cutting-edge improvement over your competition, and attract
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more customers, and display higher on the popular search
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engines, it is mandatory to maintain up-to-date SEO practices.
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</p>
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<img src="/assets/img/content/call-3616158_640.png" alt="" />
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<h2>The User Experience</h2>
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<p>
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The overall quality of the “User Experience” is an extremely
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important aspect of SEO. Not only does the experience directly
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impact the opinion a user forms about your page, but also,
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search engines will boost your ranking if they detect that your
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pages are enjoyable and helpful. Factors such as:
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</p>
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<ul>
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<li>Content Relevance</li>
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<li>Loading Time</li>
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<li>Ease of Navigation</li>
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<li>Mobile Optimization</li>
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</ul>
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<p>
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are just a few that can all contribute to the overall quality of
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the user experience. A positive user experience will increase
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your conversions because the user is more likely to make a
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purchase or attempt to contact you if they have a helpful,
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smooth, and enjoyable experience on your page.
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</p>
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<p>
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The methods that search engines use to detect whether your
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content is enjoyable and helpful are clear. There are some
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measurable metrics such as:
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</p>
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<ul>
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<li>Site Engagement (clicks)</li>
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<li>Average Time Spent on the Website</li>
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<li>
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Bounce Rate (amount of people who leave the website quickly)
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</li>
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</ul>
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<p>
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These metrics (and more) can signal to the different search
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engines that your website has value and relevance, and in turn,
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they’ll rank you higher on their search results page. There are
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steps you can take, most notably investing in all available SEO
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practices, to maximize these qualities in the eyes of Google.
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</p>
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<img
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src="/assets/img/content/ai-generated-8861653_640.png"
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alt=""
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/>
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<h2>Local Optimization</h2>
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<p>
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If you want to target customers in your local area, then using
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something called “Local SEO” is essential. This just means
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optimizing your online presence to appear higher and more often
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in locally-themed search results. For example, you could improve
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your Google “My Business” listing to appear on Google Maps and
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other apps. You could cite local citations, with one provided
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example being: “Voted Best Pizza in Town!” You could also try to
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encourage customers to leave reviews on various apps like Google
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Reviews and Yelp, offering small benefits for doing so.
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</p>
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<img src="/assets/img/content/finance-7056936_640.png" alt="" />
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<h2>Long-Term Benefits</h2>
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<p>
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SEO isn’t something companies rush to “finish.” The various
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measures involved are long-term strategies that require
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consistent maintenance and investment. However, the long-term
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return on investment of SEO practices far outweighs the initial
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costs. The results (customer engagement, leads, sales) are often
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exponential and accumulative as your domain builds authority,
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meaning that on the internet, search engine success often breeds
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more search engine success. This can be compared to the
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relatively inferior practice of buying paid advertisements on
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other big websites and social media platforms, with which, the
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benefits disappear permanently the moment you stop making the
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investment.
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</p>
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<img src="/assets/img/content/graph-36796_640.png" alt="" />
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<h2>Customer Insights</h2>
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<p>
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SEO involves using analytics-based applications such as Google
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Analytics to monitor the different ways users find and interact
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with pages. You can find and use a vast wealth of information
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using these applications, such as:
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</p>
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<ul>
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<li>
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finding the most popular keywords that can be used to find
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your site,
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</li>
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<li>the pages that are the most visited,</li>
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<li>
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the actions that are taken on your site (such as how long it
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takes people to do certain things, what buttons they click,
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or what might make them want to leave)
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</li>
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</ul>
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<p>
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These sets of data will let you learn about your customers, and
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then you can tailor your pages and content accordingly. Here’s
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an example of tailoring your content using market insights: You
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wrote one blog that attracted a high amount of traffic for some
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reason, much higher than your other blogs. You can look at the
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different characteristics of the successful blog that you wrote,
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such as the
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</p>
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<ul>
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<li>Topic</li>
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<li>Length</li>
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<li>Style</li>
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<li>Images</li>
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<li>Links</li>
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<li>Tone</li>
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</ul>
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<p>
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and then you can create more of that proven successful content.
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Learning about your customer's activity on your page lets you do
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other things too, like finding and eliminating any bottlenecks
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in your sales funnel, which will further improve your sales.
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</p>
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<img
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src="/assets/img/content/social-media-3846597_640.png"
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alt=""
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/>
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<h2>Building Your Brand</h2>
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<p>
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When it comes to establishing a brand in the modern world, SEO
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is a critical part of that. If you want your brand to be
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memorable, or a “household name”, you’re going to need to ensure
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that the company name appears in front of everyone’s face as
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much as possible. Another good strategy to employ is choosing a
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catchy and memorable name that people don’t have to write down,
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so they can maybe “Google” you again later. These strategies can
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develop an awareness of your company through simple memory or
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word-of-mouth. Trust and awareness can be built through these
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methods as well, through people who aren’t even customers in the
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first place. If your brand is constantly seen and present in
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passing, and consistently appears in results and suggestions, it
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gives off the impression that your brand is renowned and
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respected, and can be trusted. Maybe that passer-by will decide
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to give your site a visit one day since they’ve seen it come up
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on their screen a couple of times before.
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</p>
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<img src="/assets/img/content/long-shadow-1312718_640.png" alt="" />
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<h2>Staying Ahead of the Technological Curve</h2>
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<p>
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One rather complicated aspect of SEO is that the digital world
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is constantly improving itself, progressing, and evolving. New
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trends, technologies, and strategies introduce themselves every
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year to the space. Practicing SEO requires a business or agency
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to stay on top of the most recent search engine algorithm
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developments, understand all commonly practiced techniques, and
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be open to embracing new and disruptive technologies in the
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future, such as AI.
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</p>
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<p>
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By consistently educating yourself and your peers, you can
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reliably adapt to whatever changes may occur in the digital
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marketing world. SEO is something that can be harnessed and
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powerfully used, but it must be done the right way. Taking a
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proactive rather than reactive approach to maximize your SEO
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enables your company’s marketing efforts to stay effective and
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relevant, even in the most competitive environments.
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</p>
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<h2>Takeaway</h2>
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<p>
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If you’ve read this far, you’re truly invested in building your
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company, and you’re on the right track. You’ve learned from this
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blog that SEO practices are a vital component of the majority of
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successful online marketing strategies. There are innumerable
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benefits to maximizing the SEO of your page. Here’s a simple and
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quick recap of what you can expect to gain:
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</p>
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<ul>
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<li>Increased Web Presence and Clicks</li>
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<li>Cost-Effective Marketing</li>
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<li>Building Reputation and Credibility</li>
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<li>Advantage Over Competition</li>
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<li>Improved User Experience</li>
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<li>Localized SEO</li>
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<li>Long Term ROI</li>
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<li>Customer Behavior Insights</li>
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<li>Building Your Brand</li>
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<li>Staying Ahead of the Technological Curve</li>
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</ul>
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<p>
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Boosting your business with expert digital marketing can
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generate countless benefits. Often, the results speak for
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themselves.
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</p>
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<p>
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Want to outrun your competition?
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<Link href="/schedule"> Book a Free Consultation</Link> with
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RankRunners today.
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</p>
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</div>
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<BlogCta slug={slug} />
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</div>
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</div>
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</div>
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<div className="col-30">
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<aside className="blog__sidebar">
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<BlogAsideLatest />
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<div className="sidebar__widget">
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<h4 className="sidebar__widget-title">Tags</h4>
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<div className="sidebar__tag-list">
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<ul className="list-wrap">
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<li>
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<Link href="#">SEO</Link>
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</li>
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<li>
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<Link href="#">Business</Link>
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</li>
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<li>
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<Link href="#">Development</Link>
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</li>
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<li>
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<Link href="#">Marketing</Link>
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</li>
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<li>
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<Link href="#">CRM</Link>
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</li>
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<li>
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<Link href="#">Management</Link>
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</li>
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<li>
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<Link href="#">Consultancy</Link>
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</li>
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<li>
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<Link href="#">Ad Campaigns</Link>
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</li>
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</ul>
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</div>
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</div>
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</aside>
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</div>
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</div>
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</div>
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</div>
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</section>
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{/* blog-details-area-end */}
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||
</div>
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||
</Layout>
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||
</>
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||
);
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||
}
|