522 lines
42 KiB
JavaScript
522 lines
42 KiB
JavaScript
import Layout from "@/components/layout/Layout";
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import Link from "next/link";
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import BlogDetails from "@/components/custom/BlogDetails";
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import BlogCta from "@/components/custom/BlogCta";
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import BlogAsideLatest from "@/components/custom/BlogAsideLatest";
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export const metadata = {
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title: "Organic vs Paid Marketing: What Are The Differences?",
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description:
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"RankRunners provides enterprise level SEO, Web Design/Development, Digital Marketing and IT Management services for companies across all industries, regardless of scope or size. Contact support@rankrunners.net to get started today!",
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};
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export default function Blogging() {
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let slug = "organic-vs-paid-marketing-what-are-the-differences";
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let title = "Organic vs Paid Marketing: What Are The Differences?";
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return (
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<>
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<Layout headerStyle={4} footerStyle={3} breadcrumbTitle={title}>
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<div>
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<section className="blog__details-area">
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<div className="container">
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<div className="blog__inner-wrap">
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<div className="row">
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<div className="col-70">
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<div className="blog__details-wrap">
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<div className="blog__details-content">
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<BlogDetails slug={slug} />
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<div className="blog-post-content">
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<p>
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If you want to improve your organization's online presence, you
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can utilize two ways of online marketing. The options are called
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“Organic” and “Paid” marketing, and both of them can cause your
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online presence and or visibility to increase significantly.
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</p>
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<p>
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As the names imply, “Organic” marketing uses non-paid methods of
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reaching your (potential) clientele and the other option “Paid”
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marketing uses paid advertising to grow your online presence.
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</p>
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<p>
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Now I hear you say, “Paid advertising must be better right?
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After all, nothing is free.”
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</p>
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<p>
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Yes and no. Paid advertising is better to quickly get the word
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out about your business, but that comes at a significant cost.
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</p>
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<p>
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Alternatively, organic advertising is centered around longevity
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and consistency but can grow to be just as effective as paid
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advertising.
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</p>
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<p>
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But why choose one? When you can combine both methods to create
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an effective and tailor-made marketing campaign for your
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organization.
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</p>
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<h2>Organic Marketing</h2>
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<p>Let’s talk about Organic Marketing first.</p>
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<p>
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Organic marketing is made up of creating and releasing content
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on popular channels like blog posts or video content concerning
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your niche to name just a few.
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</p>
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<p>
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It's important to make your content valuable to have the best
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result.
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</p>
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<p>
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The optimal type of content to make heavily depends on the user
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base and the type of channel you post it on.
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</p>
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<p>The most commonly used forms of organic marketing are</p>
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<ul>
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<li>
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Social media marketing: Posting short and concise posts on
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the likes of Tiktok, Instagram, X (Twitter) and various
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other outlets
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</li>
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<li>
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Video marketing: Longer form content posted on the likes of
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YouTube has a large reach as they are usually found on both
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search engines and the websites themselves.
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</li>
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<li>
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SEO (Search Engine Optimization): Creating blog posts,
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making backlinks, and other ways of making content that’s
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discoverable by the likes of Google, Yahoo, and other search
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engines
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</li>
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</ul>
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<h3>
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How to use Keywords and “tags” to help supercharge your organic
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online presence!
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</h3>
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<p>
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One of the most important facets of a marketing campaign is
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finding what keywords your target audience is the most likely to
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search for or preferably what they are already searching for.
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</p>
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<h4>
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To help you understand what we’re talking about I will give you
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an example.
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</h4>
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<p>
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A doctor that wants to garner more clients in their local area,
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would usually use keywords about their city and their medical
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field of expertise.
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</p>
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<p>
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Say a dentist in Atlanta GA would most likely use keywords like
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</p>
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<p>
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“Where to book a dental appointment in Atlanta GA” or “What
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dental products to use for whiter teeth”
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</p>
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<img
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src="/assets/img/content/screenshot-2024-07-10-at-18.05.55.png"
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alt=""
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/>
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<p>
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Finding targeted keywords is a vital step in the process of
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creating a marketing campaign.
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</p>
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<p>
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If you aren’t aware of the correct keywords yet you can
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potentially waste valuable time that could be better spent
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working to research the right way of advertising your company.
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</p>
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<h2>Paid Marketing</h2>
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<p>
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Second on the list is Paid marketing. Paid marketing as the name
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implies is using so-called paid marketing channels to spread the
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word to customers on the internet. Usually, this comes in the
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form of having sponsored advertisements on various channels to
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grow sales instead of growing your online presence.
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</p>
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<p>
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Organic marketing is based on growing awareness and getting more
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people to see your company.
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</p>
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<p>
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Paid marketing mostly revolves around selling specific products
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or services. Paid marketing costs money but it has its place and
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its merit.
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</p>
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<p>
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Usually paid marketing has instant effects as it gets ordered
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and then instantly set in motion.
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</p>
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<p>
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Common paid marketing methods are sponsored advertising and paid
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advertising.
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</p>
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<p>We will go into more detail about both of those methods.</p>
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<h4>Sponsored advertising.</h4>
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<ul>
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<li>
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Sponsored advertising mostly involves paying pre-existing
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brands or online personalities to utilize their audience and
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put your organization in the eyes of potential customers
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usually with a personalized part of their content that the
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audience knows and loves covering your product or service.
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</li>
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<li>
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A huge advantage that sponsored advertising has compared to
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paid advertising is that it usually remains on the platform
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far longer than your initial marketing campaign resulting in
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a trickle of people coming to your brand as long as it keeps
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getting traffic.
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</li>
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<li>
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A negative compared to paid advertising with a PPC (Pay per
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click) model is that sponsored advertising does not
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necessarily bring people to your website while a PPC model
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always generates clicks.
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</li>
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</ul>
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<strong>Example of a sponsored ad:</strong>
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<img
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src="/assets/img/content/screenshot-2024-07-10-at-18.10.17.png"
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alt=""
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/>
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<h4>Paid advertising.</h4>
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<ul>
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<li>
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Paid advertising mostly involves having paid ads appear for
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a specific audience on popular marketing channels with a lot
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of traffic like LinkedIn, YouTube, Facebook, and Google.
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After you’ve set up and paid for a paid advertising campaign
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the advertisements almost immediately appear in front of the
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audience you specified,
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</li>
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<li>
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Usually, paid ads are identified with a text saying
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“Sponsored” or “Ad” Organically created advertisements do
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not have this identifier.
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</li>
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<li>
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Various paid ad models exist but one of the most common ones
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is the previously mentioned PPC (Pay-per-click) model. PPC
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does what it says on the box, every time someone clicks you
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pay.
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</li>
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<li>
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These ads are usually shown on search engines like Google,
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social media outlets like Facebook or X (Twitter), or online
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marketplaces like Walmart or Craigslist.
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</li>
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</ul>
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<strong>
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Example of paid Google ads appearing at the top of the search
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results
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</strong>
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<img
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src="/assets/img/content/screenshot-2024-07-10-at-18.22.55.png"
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alt=""
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/>
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<p>
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One of the key ways to have success with ads using the PPC model
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on SERPs (Search engine results pages) is again finding and
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using the correct keywords.
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</p>
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<p>
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One thing to realize and include in your budget is the CPC (Cost
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per click) for the keywords you choose to use.
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</p>
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<p>
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Paid and organic marketing can use the same channels as one
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another
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</p>
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<p>
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Buying ads and creating posts can be done on most prevalent
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outlets but they are not the same.
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</p>
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<ul>
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<li>
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Organic marketing mostly consists of making content
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regarding your brand and carefully curating it so that your
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potential customers find it naturally by just browsing
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through the internet so that you don’t have to spend
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anything on having people encounter and possibly engage with
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your brand.
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</li>
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<li>
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Paid marketing consists of paying for campaigns to actively
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let customers see your ads. It usually brings faster results
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compared to organic content as it can take a long time to
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accumulate the necessary ranking on the search engines to
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generate worthwhile customers.
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</li>
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<li>
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Paid marketing will deliver near-immediate results depending
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on the money spent. Paid ads are however not a “buy your way
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to fame” method as finding the keywords that generate the
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best results could involve several tries to get the right
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one.
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</li>
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<li>
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Search engines will prioritize organic content that is
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relevant to the person and it will prioritize if the content
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comes from high domain authority websites with a lot of
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users.
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</li>
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</ul>
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<p>
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To put it in layman's terms Google is less likely to push a blog
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post from a freshly created website compared to a blog post on a
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popular website.
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</p>
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<p>
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While organic marketing is classified as a “non-paid marketing’
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method, do keep in mind that you most likely will have to either
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hire a team or a person to create the organic content used in
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this marketing method.
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</p>
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<p>
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They are however mostly costs that aren’t repeated and akin to
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sponsored content this strategy results in a long-term trickle
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of customers viewing your content with a low investment compared
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to paid marketing. Organically created content has the potential
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to give results that keep giving value long after a paid
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campaign is typically funded.
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</p>
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<h5>
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As long as the content exists it has the chance to give value.
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</h5>
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<p>
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Organic content does need to be updated frequently to give the
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maximum yield as Search engine ranking can differ regularly.
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Algorithms also always evolve with the updates they are given.
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This could only slightly affect results but it can also
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completely alter the original results.
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</p>
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<p>
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Keeping on top of your organic results is always necessary to
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keep up with changes.
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</p>
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<strong>Example of a paid advertisement:</strong>
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<img
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src="/assets/img/content/screenshot-2024-07-10-at-19.01.05.png"
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alt=""
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/>
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<p>Let’s talk about the different marketing channels.</p>
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<p>We will divide them into two categories: Organic and Paid.</p>
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<ul>
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<li>Organic</li>
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<ul>
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<li>Search Engines</li>
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<li>Social Media Outlets</li>
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<li>Email newsletters</li>
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</ul>
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<li>Paid</li>
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<ul>
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<li>Search Engines</li>
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<li>Social Media Outlets</li>
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<li>Spotify ads</li>
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</ul>
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</ul>
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<h3>Organic Marketing</h3>
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<h4>Organic marketing on Search Engines</h4>
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<p>
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Search engines like Google, Yahoo, Yandex, Bing, and DuckDuckGo
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have insanely huge user bases which makes them a prime way to
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spread organic content. One of the most common ways to do this
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is by creating tailor-made content on your website that is
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well-optimized for search engines with specific keywords.
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</p>
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<p>
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In the case of Google, it’s important to consider having
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accompanying videos on YouTube as it closely links to Google
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results.
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</p>
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<p>
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It comes down to making sure your content is useful and relevant
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for your target audience when they use a search engine.
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</p>
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<h4>Organic Marketing on Social Media Outlets</h4>
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<p>
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Advertising on the biggest social media outlets is most
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definitely interesting but depending on your brand there are
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several considerations as to which social media outlet is best
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suited for you.
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</p>
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<p>Let’s first list some of the biggest social media platforms.</p>
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<ul>
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<li>Facebook</li>
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<li>Instagram</li>
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<li>Linkedin</li>
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<li>X (Twitter)</li>
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<li>Tiktok</li>
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<li>Snapchat</li>
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</ul>
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<h4>X (Twitter) and Linkedin</h4>
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<ul>
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<li>
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X (Twitter) and Linkedin usually have a greater presence of
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professional and business users as compared to TikTok,
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Instagram, or Snapchat.
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</li>
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</ul>
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<h4>TikTok, Instagram, and Snapchat</h4>
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<ul>
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<li>
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TikTok, Instagram, and Snapchat however have a far greater
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appeal amongst younger people.
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</li>
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<li>
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Depending on your sector you should try to optimize which
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social media outlet you put the most time and effort in.
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</li>
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<li>
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On all platforms, it is important to consistently post and
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to make sure it’s high-quality tailor-made content.
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Connecting with your audience in the comments or with events
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is a big power play in building an organic audience. And
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again it is important to always keep on top of the analytics
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on your platform of choice.
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</li>
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</ul>
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<h4>Organic marketing with Email newsletters</h4>
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<ul>
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<li>
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Once your website or brand starts to grow in awareness,
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another great way to keep people interested in your brand is
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with an opt-in email newsletter containing all the latest
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information about your company.
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</li>
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<li>
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Where the other organic methods have a certain amount of
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volatility with the reliance on algorithms and Search Engine
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Optimization, email newsletters give you full control over
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what your customers see. With a new product launch you can
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have a specific section with key insights that are not as
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easily spread via keywords and search results, the people
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subscribing to newsletters usually are more interested in
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those details compared to people just browsing the web. So
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this is a great way to interact and retain your loyal
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customers.
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</li>
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</ul>
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<h3>Paid Marketing</h3>
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<h4>Paid marketing on Search Engines.</h4>
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<p>
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Most prevalent search engines allow paid advertising and often
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include more ways to spread your content. While organic
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advertisement mostly applies to search results, the integration
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of search engines with the likes of YouTube, Google Maps, and
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Google Shopping allows you to run various types of ad campaigns
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where you are also appearing on different Google or Yahoo
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services.
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</p>
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<strong>Example of an ad on Google Maps:</strong>
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<img
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src="/assets/img/content/screenshot-2024-07-10-at-19.10.11.png"
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alt=""
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/>
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<h4>Paid marketing on Social Media Outlets.</h4>
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<p>
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Similar to search engines, paid ads are also widely available on
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most social media outlets. For example, just like with Google,
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there are different ad campaigns on Facebook where your ad can
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appear on people’s Feeds or the Facebook Marketplace, or even
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while people are chatting on Messenger.
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</p>
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<img
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src="/assets/img/content/create-facebook-ad-new-york-usa-april-digital-screen-macro-close-up-view-144397938.webp"
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alt=""
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/>
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<h4>Paid marketing on Spotify</h4>
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<p>
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Another great way to advertise is on Spotify. There are two
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options here,
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</p>
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<p>
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You can run ads in between songs for people on the basic Spotify
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plan. You can also place a clickable banner while the ad plays.
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</p>
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<p>
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A sponsored partnership on a podcast that operates in your
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niche. This is just like sponsored partnerships on Youtube where
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it has the advantage that people actively listen on
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</p>
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<h5>
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To end things off there is no “golden bullet” for marketing but
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it is rather a combination and joint effort between the
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available methods.
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</h5>
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<p>
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If you want quick and instant results, paid advertisements are a
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great way.
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</p>
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<p>
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But to create a healthy audience organically interacting with
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your target audience will be better in the long term.
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</p>
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<blockquote>
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<h2>
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THERE IS NO "GOLDEN BULLET" FOR MARKETING BUT RATHER A JOINT
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EFFORT
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</h2>
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<p>
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<i>Rankrunners</i>
|
||
</p>
|
||
</blockquote>
|
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<p>
|
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Want to outrun your competition?
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<Link href="/schedule"> Book a Free Consultation</Link> with
|
||
RankRunners today.
|
||
</p>
|
||
</div>
|
||
<BlogCta slug={slug} />
|
||
</div>
|
||
</div>
|
||
</div>
|
||
<div className="col-30">
|
||
<aside className="blog__sidebar">
|
||
<BlogAsideLatest />
|
||
<div className="sidebar__widget">
|
||
<h4 className="sidebar__widget-title">Tags</h4>
|
||
<div className="sidebar__tag-list">
|
||
<ul className="list-wrap">
|
||
<li>
|
||
<Link href="#">SEO</Link>
|
||
</li>
|
||
<li>
|
||
<Link href="#">Business</Link>
|
||
</li>
|
||
<li>
|
||
<Link href="#">Development</Link>
|
||
</li>
|
||
<li>
|
||
<Link href="#">Marketing</Link>
|
||
</li>
|
||
<li>
|
||
<Link href="#">CRM</Link>
|
||
</li>
|
||
<li>
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||
<Link href="#">Management</Link>
|
||
</li>
|
||
<li>
|
||
<Link href="#">Consultancy</Link>
|
||
</li>
|
||
<li>
|
||
<Link href="#">Ad Campaigns</Link>
|
||
</li>
|
||
</ul>
|
||
</div>
|
||
</div>
|
||
</aside>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</div>
|
||
</section>
|
||
{/* blog-details-area-end */}
|
||
</div>
|
||
</Layout>
|
||
</>
|
||
);
|
||
}
|