334 lines
26 KiB
JavaScript
334 lines
26 KiB
JavaScript
import Layout from "@/components/layout/Layout";
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import Link from "next/link";
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import BlogDetails from "@/components/custom/BlogDetails";
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import BlogCta from "@/components/custom/BlogCta";
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import BlogAsideLatest from "@/components/custom/BlogAsideLatest";
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export const metadata = {
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title: "Cracking The SEO Code: 5 Ways A High SEO Score Can Transform Your Business",
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description:
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"RankRunners provides enterprise level SEO, Web Design/Development, Digital Marketing and IT Management services for companies across all industries, regardless of scope or size. Contact support@rankrunners.net to get started today!",
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};
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export default function Blogging() {
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let slug = "making-every-dollar-count-effective-google-ads-strategies-for-budgets-under-$1000";
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let title = "Making Every Dollar Count: Effective Google Ads Strategies for Budgets Under $1000";
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return (
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<>
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<Layout headerStyle={4} footerStyle={3} breadcrumbTitle={title}>
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<div>
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<section className="blog__details-area">
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<div className="container">
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<div className="blog__inner-wrap">
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<div className="row">
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<div className="col-70">
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<div className="blog__details-wrap">
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<div className="blog__details-content">
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<BlogDetails slug={slug} />
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<div className="blog-post-content">
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<p>
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Running an efficient and effective Google Ads campaign on a
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smaller budget might seem like a challenge, but with the right
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approach, you can achieve great results without breaking the
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bank. At Rankrunners, we know how to make every dollar count
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when it comes to digital advertising. If you’re working with
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less than $1000, don’t worry—we’ve got some practical tips to
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help you make the most of your ad spend. Let’s dive into some
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effective strategies, including using Exact Match keywords,
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choosing very specific terms, and focusing on high-income areas.
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</p>
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<img src="/assets/img/content/image6.png" alt="" />
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<h2>Getting the Most from a Limited Budget</h2>
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<p>
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When your budget is under $1000, it’s all about making
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highly-targeted choices to get the best return on your
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investment. You need to be strategic with where you spend your
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money, which means focusing on the most efficient methods to
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reach your audience. Here’s how you can stretch those dollars
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and maximize your Google Ads campaign.
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</p>
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<img src="/assets/img/content/image2.png" alt="" />
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<h2>1. Go for Exact Match Keywords</h2>
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<p>
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One of the best ways to ensure your ad spend is working hard for
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you is by using Exact Match keywords. Unlike Broad Match or
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Phrase Match, Exact Match keywords show your ad only when
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someone searches for the exact phrase or term you’ve chosen.
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This precision can make a big difference.
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</p>
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<h4>Why Exact Match Keywords Are Great:</h4>
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<ul>
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<li>
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<p>
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<strong>Relevance:</strong> Your ad will only display
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for searches that exactly match your keywords. This
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means people seeing your ad are already looking for
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exactly what you offer, making them more likely to
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click.
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</p>
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</li>
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<li>
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<p>
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<strong>Cost Efficiency:</strong> By narrowing your
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focus, you can avoid wasting money on irrelevant clicks.
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This will make your cost-per-click (CPC) to be lower and
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will make your budget stretch further.
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</p>
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</li>
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<li>
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<p>
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<strong>Better Quality Score:</strong> Google likes it
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when your ad matches the search intent closely. This can
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improve your Quality Score, which often leads to better
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ad placements and lower CPCs.
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</p>
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</li>
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</ul>
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<h4>How to Use Exact Match Keywords:</h4>
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<ul>
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<li>
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<p>
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Research or personally select the most relevant Exact
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Match keywords for your business.
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</p>
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</li>
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<li>
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<p>
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Use tools like Google Keyword Planner to find the best
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keywords with manageable competition and decent search
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volume.
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</p>
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</li>
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<li>
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<p>
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Monitor your keyword performance regularly and tweak
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your bids or keyword list as needed.
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</p>
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</li>
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</ul>
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<img src="/assets/img/content/image4.png" alt="" />
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<h2>2. Choose Highly Specific Keywords</h2>
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<p>
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To get the most out of your limited budget, consider using
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highly specific or long-tail keywords. These are longer, more
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detailed phrases that often have lower competition and cost less
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per click.
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</p>
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<h4>Benefits of Specific Keywords:</h4>
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<ul>
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<li>
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<p>
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<strong>Lower Competition:</strong> Long-tail keywords
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generally face less competition, which can reduce your
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CPC and allow you to get more clicks for your budget.
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</p>
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</li>
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<li>
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<p>
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<strong>Higher Conversion Rates:</strong> People using
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specific keywords are often further along in the buying
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process, so they’re more likely to convert. This means
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better results for your ad spend.
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</p>
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</li>
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<li>
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<p>
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<strong>More Relevant Ads:</strong> Ads tailored to very
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specific terms are more likely to match the user’s
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intent, leading to higher engagement.
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</p>
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</li>
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</ul>
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<h4>Tips for Using Specific Keywords:</h4>
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<ul>
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<li>
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<p>
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Make a list of long-tail keywords that fit your business
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and target audience.
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</p>
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</li>
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<li>
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<p>
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Use Google Keyword Planner or similar tools to find
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variations of these keywords.
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</p>
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</li>
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<li>
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<p>
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Regularly review your keywords by using Google’s free
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A/B testing tools, and adjust your keywords based on how
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they’re performing according to the data.
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</p>
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</li>
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</ul>
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<img src="/assets/img/content/image1.png" alt="" />
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<h2>3. Target High-Income Zip Codes</h2>
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<p>
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Another effective strategy is to target high-income zip codes.
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By focusing your ads on affluent areas, you’re more likely to
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reach people who have the financial means to buy your products
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or services.
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</p>
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<h4>Why Targeting High-Income Zip Codes Works:</h4>
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<ul>
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<li>
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<p>
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<strong>Better Chances of Conversion: </strong>
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High-income areas often mean higher purchasing power,
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which can translate into higher conversion rates.
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</p>
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</li>
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<li>
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<p>
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<strong>More Efficient Spending:</strong> By targeting
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specific areas, you avoid spending money on less likely
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prospects, making your budget go further.
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</p>
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</li>
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<li>
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<p>
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<strong>Tailored Ads:</strong> Ads targeted at
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high-income demographics can be customized to appeal
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more directly to their interests and needs.
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</p>
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</li>
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</ul>
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<h4>How to Target High-Income Zip Codes:</h4>
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<ul>
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<li>
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<p>
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Look at your customer data to identify which zip codes
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have higher income levels.
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</p>
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</li>
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<li>
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<p>
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Use Google Ads’ location targeting features to focus on
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these areas.
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</p>
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</li>
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<li>
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<p>
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Track how well your ads perform in these regions and
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adjust your strategy based on the results.
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</p>
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</li>
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</ul>
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<img src="/assets/img/content/image5.png" alt="" />
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<h2>4. Additional Budget-Friendly Strategies</h2>
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<p>
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Besides the main strategies above, there are a few more tips
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that can help you get the most out of your budget:
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</p>
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<ul>
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<li>
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<p>
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<strong>Ad Scheduling: </strong>
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Run your ads during the times of the day that your
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target audience is most likely to be active. This way,
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your budget is spent when it’s most likely to lead to
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clicks and conversions.
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</p>
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</li>
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<li>
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<p>
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<strong>Ad Extensions:</strong> Use ad extensions to
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provide extra information and make your ads stand out
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more without additional cost. Features like site links
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and callouts can enhance your ad’s visibility and
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performance.
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</p>
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</li>
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<li>
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<p>
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<strong>A/B Testing:</strong> Experiment with different
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ad copies, images, and calls to action. Even small
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changes can make a big difference in how well your ads
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perform.
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</p>
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</li>
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<li>
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<p>
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<strong>Negative Keywords:</strong> Set up a list of
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negative keywords to prevent your ads from showing up
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for irrelevant searches. This helps you avoid spending
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on clicks that won’t convert.
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</p>
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</li>
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</ul>
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<img src="/assets/img/content/image3.png" alt="" />
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<h2>Wrapping Up</h2>
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<p>
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Running a successful Google Ads campaign with a budget of under
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$1000 is definitely achievable with the right approach. By
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focusing on Exact Match keywords, choosing highly specific
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terms, targeting high-income zip codes, and using additional
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budget-friendly strategies, you can make every dollar count and
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see impressive results.
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</p>
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<p>
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At Rankrunners, we’re here to help you navigate the world of
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Google Ads and optimize your campaigns for the best possible
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outcomes. Whether you’re new to Google Ads or looking to
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fine-tune your existing strategy, we’ve got the expertise to
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help you make the most of your budget. Reach out to us today to
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find out how we can assist you in achieving your advertising
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goals.
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</p>
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<p>
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With a little planning and a strategic approach, even a modest
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budget can lead to significant success. Happy advertising!
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</p>
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</div>
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<BlogCta slug={slug} />
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</div>
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</div>
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</div>
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<div className="col-30">
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<aside className="blog__sidebar">
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<BlogAsideLatest />
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<div className="sidebar__widget">
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<h4 className="sidebar__widget-title">Tags</h4>
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<div className="sidebar__tag-list">
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<ul className="list-wrap">
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<li>
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<Link href="#">SEO</Link>
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</li>
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<li>
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<Link href="#">Business</Link>
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</li>
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<li>
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<Link href="#">Development</Link>
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</li>
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<li>
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<Link href="#">Marketing</Link>
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</li>
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<li>
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<Link href="#">CRM</Link>
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</li>
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<li>
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<Link href="#">Management</Link>
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</li>
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<li>
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<Link href="#">Consultancy</Link>
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</li>
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<li>
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<Link href="#">Ad Campaigns</Link>
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</li>
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</ul>
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</div>
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</div>
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</aside>
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</div>
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</div>
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</div>
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</div>
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</section>
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{/* blog-details-area-end */}
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</div>
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</Layout>
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</>
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);
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}
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