238 lines
13 KiB
JavaScript
238 lines
13 KiB
JavaScript
import Layout from "@/components/layout/Layout";
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import Link from "next/link";
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import BlogDetails from "@/components/custom/BlogDetails";
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import BlogCta from "@/components/custom/BlogCta";
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import BlogAsideLatest from "@/components/custom/BlogAsideLatest";
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export const metadata = {
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title: "Optimize Spend in Google Ads | RankRunners PPC Experts",
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description:
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"Learn how to optimize spend in Google Ads with practical steps from the PPC experts at RankRunners. Discover how to tighten targeting, improve landing pages, and track results with clarity.",
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};
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export default function Blogging() {
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let slug = "optimizing-google-ads-spend";
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let title = "Optimizing Your Spend in Google Ads";
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return (
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<>
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<Layout headerStyle={4} footerStyle={3} breadcrumbTitle={title}>
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<div>
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<section className="blog__details-area">
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<div className="container">
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<div className="blog__inner-wrap">
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<div className="row">
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<div className="col-70">
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<div className="blog__details-wrap">
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<div className="blog__details-content">
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<BlogDetails slug={slug} />
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<div className="blog-post-content">
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<p>
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Many businesses launch Google Ads campaigns with the
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goal of generating leads or sales. But if the
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account setup is loose or the targeting is
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unfocused, the budget starts to drain without much
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return. Wasted spend can happen even when the
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product and offer are solid. Weak ad structure,
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irrelevant clicks, and poor landing page alignment
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are often the cause. This article walks through how
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to find these issues and how to fix them.
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</p>
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<h2>What Wasted Spend Looks Like</h2>
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<p>
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Wasted ad spend shows up in a few ways. One sign is
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traffic that does not match the offer. If users are
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clicking but have no need for the product or
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service, the clicks add up with no outcome. Another
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is the bounce rate. If users land on the page and
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leave right away, it often means something is off.
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This could be the message, the layout, or the
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timing. The clearest sign is low conversions. If
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people are clicking but not taking action, it is
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time to examine the flow from ad to landing page.
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</p>
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<img
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src="/assets/img/content/african-businessman-giving-presentation-on-marketi-2025-03-06-14-33-25-utc_resized.webp"
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alt="african-businessman-giving-presentation-on-marketi-2025-03-06-14-33-25-utc_resized"
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/>
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<h2>Why Google Ads Waste Happens</h2>
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<p>
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Google Ads is fast to launch, but speed alone does
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not create results. Campaigns that run without
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strong keyword targeting, proper exclusions, or
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clear tracking often lose direction. The clicks
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might look good at first, but the performance stays
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flat. Without conversion goals in place, there is no
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signal for the system to optimize around. Over time,
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spend keeps increasing while outcomes stay the same.
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Careful planning at the start prevents most of this.
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</p>
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<img
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src="/assets/img/content/confident-indian-businessman-presenting-report-in-2025-03-25-19-43-48-utc_resized.webp"
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alt="confident-indian-businessman-presenting-report-in-2025-03-25-19-43-48-utc"
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/>
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<h2>How to Audit and Reduce Wasted Spend</h2>
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<p>
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Start with a structured audit. Look at every
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keyword, search term, device, and location setting.
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Review the campaign goals and how conversions are
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tracked. Check for high-cost keywords that do not
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lead to action. Adjust match types if they are too
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open. Use the search terms report to identify
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irrelevant clicks and build a better negative
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keyword list. Review landing pages. Make sure the
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message matches the ad and leads to a clear next
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step.
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</p>
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<img
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src="/assets/img/content/professional-showing-graphs-on-online-presentation-2024-12-12-04-38-21-utc_resized.webp"
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alt="professional-showing-graphs-on-online-presentation-2024-12-12-04-38-21-utc"
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/>
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<h2>Five Steps to Clean Up a Google Ads Campaign</h2>
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<ul className="mt-3">
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<li>
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<p>
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<strong>Tighten Keyword Match Types</strong>
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Broad match keywords tend to pull in a wide
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range of traffic. Use “phrase” and “exact” match
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for more focused control over who sees the ad.
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</p>
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</li>
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<li>
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<p>
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<strong>Use Negative Keywords Regularly</strong>
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Add filters to remove unrelated clicks. Common
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negatives include job searches, free options,
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and locations that are not served.
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</p>
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</li>
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<li>
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<p>
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<strong>
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Write Ads That Filter Out the Wrong People
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</strong>
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Use clear language in the ad copy. Say what the
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offer is and who it is for. This helps avoid
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wasted clicks from users who are not a match.
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</p>
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</li>
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<li>
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<p>
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<strong>Improve Landing Page Relevance</strong>
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The page should reflect the same message as the
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ad. Keep the layout focused and remove
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distractions that might stop the user from
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taking action.
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</p>
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</li>
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<li>
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<p>
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<strong>
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Track Every Conversion Accurately
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</strong>
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Set up tracking for every meaningful step. This
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includes forms, phone calls, and purchases.
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Clear tracking allows better decisions at every
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level.
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</p>
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</li>
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</ul>
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<h2>What a Clean Google Ads Strategy Looks Like</h2>
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<p>
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A well-built campaign uses clear search terms,
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filtered audiences, and structured goals. The
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keywords reflect what users are already typing into
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the search bar. The ads match the language of the
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query. The landing page continues that message
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without distractions. Each part of the campaign is
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aligned. Tracking is in place from the beginning.
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The data is reviewed often. Adjustments are made
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based on what the results show.
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</p>
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<img
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src="/assets/img/content/young-people-discussing-marketing-in-meeting-2025-03-09-10-31-31-utc_resized.webp"
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alt="young-people-discussing-marketing-in-meeting-2025-03-09-10-31-31-utc"
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/>
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<h2>Final Thoughts</h2>
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<p>
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Google Ads campaigns reach their full value when
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they are built with clarity and maintained with
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care. Wasted spend happens when campaigns run
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without a defined structure or strategy. Once those
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pieces are in place, performance becomes easier to
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manage. At RankRunners, we help businesses build
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Google Ads campaigns that are built on purpose and
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guided by data. If your ad spend has felt unclear or
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out of sync, now is the time to reset and move
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forward with more focus.
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</p>
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<img src="/assets/img/logo/logo.png" alt="" />
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<h2>About RankRunners</h2>
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<p>
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RankRunners is a digital marketing agency focused on
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SEO, high-performance web design, and strategy. We
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help businesses increase online visibility, improve
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user experience, and generate leads that drive real
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growth. Contact us to schedule a consultation.
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</p>
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<p>
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Don't let your website get lost in the digital
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noise.
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<Link href="/schedule">
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{" "}
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Book a Free Consultation
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</Link>{" "}
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with RankRunners today.
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</p>
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</div>
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<BlogCta slug={slug} />
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</div>
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</div>
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</div>
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<div className="col-30">
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<aside className="blog__sidebar">
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<BlogAsideLatest />
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<div className="sidebar__widget">
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<h4 className="sidebar__widget-title">Tags</h4>
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<div className="sidebar__tag-list">
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<ul className="list-wrap">
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<li>
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<Link href="#">SEO</Link>
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</li>
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<li>
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<Link href="#">Business</Link>
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</li>
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<li>
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<Link href="#">Development</Link>
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</li>
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<li>
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<Link href="#">Marketing</Link>
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</li>
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<li>
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<Link href="#">CRM</Link>
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</li>
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<li>
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<Link href="#">Management</Link>
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</li>
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<li>
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<Link href="#">Consultancy</Link>
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</li>
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<li>
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<Link href="#">Ad Campaigns</Link>
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</li>
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</ul>
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</div>
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</div>
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</aside>
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</div>
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</div>
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</div>
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</div>
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</section>
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{/* blog-details-area-end */}
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</div>
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</Layout>
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</>
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);
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}
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