feat: new blog
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app/blog/how-web-design-affects-conversion-rates/page.js
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app/blog/how-web-design-affects-conversion-rates/page.js
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import Layout from "@/components/layout/Layout";
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import Link from "next/link";
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import BlogDetails from "@/components/custom/BlogDetails";
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import BlogCta from "@/components/custom/BlogCta";
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import BlogAsideLatest from "@/components/custom/BlogAsideLatest";
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export const metadata = {
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title: "How Web Design Affects Conversion Rates",
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description:
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"Discover how effective web design can increase conversions, improve user experience, and enhance SEO. Learn practical design strategies to boost your website's performance and achieve better lead generation.",
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};
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export default function Blogging() {
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let slug = "how-web-design-affects-conversion-rates";
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let title = "How Web Design Affects Conversion Rates";
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return (
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<>
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<Layout headerStyle={4} footerStyle={3} breadcrumbTitle={title}>
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<div>
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<section className="blog__details-area">
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<div className="container">
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<div className="blog__inner-wrap">
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<div className="row">
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<div className="col-70">
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<div className="blog__details-wrap">
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<div className="blog__details-content">
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<BlogDetails slug={slug} />
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<div className="blog-post-content">
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<p>
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People often visit a website to learn more about a
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business. They may be looking for answers, contact
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details, or a service that solves a specific need.
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The way your website is designed can help them move
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forward or cause them to leave. Design affects how
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users feel when they land on your site. If the
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experience is smooth and clear, they continue
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exploring. If it feels disorganized or hard to use,
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they stop. A strong design supports your message and
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helps people take action without unnecessary steps.
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This article breaks down how web design affects
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conversions, user flow, and the visibility of your
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business online.
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</p>
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<img
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src="/assets/img/content/business-2025-03-08-04-19-35-utc_resized.webp"
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alt="business-2025-03-08-04-19-35-utc_resized"
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/>
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<h2>What Makes a Website Convert</h2>
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<p>
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A site that converts is built around clarity and
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purpose. Every part of the page should direct
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someone toward useful information or a specific
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action. This can include a phone number, a booking
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form, or a service page. The layout should answer
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key questions right away. The navigation menu should
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be simple to understand. The site should function
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properly across all devices and load without delay.
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Each section should move people forward naturally.
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Design helps support this flow by keeping things
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focused. A strong layout can help people stay on
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task and stay interested.
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</p>
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<img
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src="/assets/img/content/business-man-using-wireless-internet-connection-fo-2025-03-25-04-30-50-utc_resized.webp"
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alt="business-man-using-wireless-internet-connection-fo-2025-03-25-04-30-50-utc_resized"
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/>
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<h2>How Design Affects SEO and Lead Generation</h2>
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<p>
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Search engines look at how your website is
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structured. A clear layout allows them to identify
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and organize your content more effectively. The way
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visitors use your site also matters. Actions such as
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reading multiple pages or staying on the site longer
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can benefit your visibility. Design also plays a
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role in your marketing efforts. Ads, emails, and
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social posts often link back to your site. If the
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page delivers a clean, useful experience, visitors
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are more likely to continue. Content needs a strong
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layout to be effective. Proper spacing, headings,
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and structure help people read more and stay
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focused. A well-planned design gives your message
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the space it needs.
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</p>
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<img
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src="/assets/img/content/businesswoman-showing-charts-and-statistics-on-cli-2025-06-20-21-15-45-utc_resized.webp"
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alt="businesswoman-showing-charts-and-statistics-on-cli-2025-06-20-21-15-45-utc_resized"
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/>
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<h2>
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Six Ways Web Design Affects SEO and Performance
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</h2>
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<ul className="mt-3">
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<li>
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<p>
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<strong>
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Clear Site Structure Supports Visibility and
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Usability
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</strong>
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Search engines and visitors both rely on a
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site’s structure. When pages are organized
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logically and links are easy to follow, both
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groups can navigate without confusion.
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</p>
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</li>
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<li>
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<p>
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<strong>
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Layout Encourages Forward Movement
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</strong>
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Design choices should guide the visitor.
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Headings, buttons, and calls to action should be
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easy to identify. A smooth layout helps people
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complete simple tasks without second-guessing.
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</p>
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</li>
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<li>
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<p>
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<strong>
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User Experience Affects On-Site Behavior
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</strong>
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When a site runs efficiently and displays
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correctly on all screen sizes, visitors are more
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likely to continue. Clear visuals, readable
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text, and working links help maintain attention.
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</p>
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</li>
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<li>
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<p>
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<strong>
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Design Influences Technical Performance
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</strong>
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A good design includes more than visual appeal.
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Proper heading tags, file sizes, and mobile
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settings contribute to performance and reduce
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technical issues.
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</p>
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</li>
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<li>
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<p>
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<strong>
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Marketing Campaigns Depend on Page Quality
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</strong>
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Website traffic often starts with a link. If the
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landing page provides useful information in a
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well-structured format, that visit can become a
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lead. If the experience feels disjointed, the
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visitor may leave.
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</p>
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</li>
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<li>
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<p>
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<strong>
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Content Performs Best in the Right Environment
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</strong>
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Design shapes how people read. Short paragraphs,
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consistent fonts, and logical spacing give
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written content a chance to do its job. The
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layout should make the content easy to absorb.
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</p>
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</li>
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</ul>
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<img
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src="/assets/img/content/close-up-of-business-graph-analysis-document-2025-02-24-12-10-00-utc_resized.webp"
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alt="close-up-of-business-graph-analysis-document-2025-02-24-12-10-00-utc_resized"
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/>
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<h2>Final Thoughts</h2>
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<p>
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Design affects how people experience your business
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online. From the layout of your pages to the
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structure of your content, each part plays a role in
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guiding someone through your site. A clear design
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supports visibility, builds trust, and helps turn
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visits into results. At RankRunners, we create
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websites with structure, function, and purpose. Our
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team focuses on layouts that support real
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goals—whether that's booking a service, sharing
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information, or generating leads.
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</p>
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<img src="/assets/img/logo/logo.png" alt="" />
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<h2>About RankRunners</h2>
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<p>
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RankRunners is a digital marketing agency focused on
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SEO, high-performance web design, and strategy. We
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help businesses increase online visibility, improve
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user experience, and generate leads that drive real
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growth. Contact us to schedule a consultation.
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</p>
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<p>
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Don't let your website get lost in the digital
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noise.
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<Link href="/schedule">
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{" "}
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Book a Free Consultation
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</Link>{" "}
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with RankRunners today.
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</p>
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</div>
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<BlogCta slug={slug} />
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</div>
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</div>
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</div>
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<div className="col-30">
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<aside className="blog__sidebar">
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<BlogAsideLatest />
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<div className="sidebar__widget">
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<h4 className="sidebar__widget-title">Tags</h4>
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<div className="sidebar__tag-list">
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<ul className="list-wrap">
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<li>
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<Link href="#">SEO</Link>
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</li>
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<li>
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<Link href="#">Business</Link>
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</li>
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<li>
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<Link href="#">Development</Link>
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</li>
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<li>
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<Link href="#">Marketing</Link>
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</li>
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<li>
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<Link href="#">CRM</Link>
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</li>
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<li>
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<Link href="#">Management</Link>
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</li>
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<li>
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<Link href="#">Web Design</Link>
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</li>
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<li>
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<Link href="#">Ad Campaigns</Link>
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</li>
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</ul>
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</div>
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</div>
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</aside>
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</div>
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</div>
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</div>
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</div>
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</section>
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{/* blog-details-area-end */}
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</div>
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</Layout>
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</>
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);
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}
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@ -1,6 +1,21 @@
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[
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{
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"id": 1,
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"slug": "how-web-design-affects-conversion-rates",
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"title": "How Web Design Affects Conversion Rates",
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"img": "financial-report-and-laptop-on-business-desk-2025-02-25-05-29-15-utc_resized.webp",
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"category": "Web Design",
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"author": "Noah Rochefort",
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"date": "June 19, 2025",
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"tags": [
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"Web Design",
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"SEO",
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"User Experience",
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"Lead Generation"
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]
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},
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{
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"id": 2,
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"slug": "optimizing-google-ads-spend",
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"title": "How To Effectively Optimize Your Google Ad Spend",
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"img": "business-woman-working-on-financial-big-data-analy-2025-02-13-00-54-31-utc_resized.webp",
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@ -15,7 +30,7 @@
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]
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},
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{
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"id": 2,
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"id": 3,
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"slug": "high-converting-website-design-2025",
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"title": "The Importance of a High-Converting Website Design in 2025",
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"img": "high-converting-website-design-2025.webp",
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@ -30,7 +45,7 @@
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]
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},
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{
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"id": 3,
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"id": 4,
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"slug": "making-every-dollar-count-effective-google-ads-strategies-for-budgets-under-$1000",
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"title": "Making Every Dollar Count: Effective Google Ads Strategies for Budgets Under $1000",
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"img": "making-every-dollar.png",
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@ -44,7 +59,7 @@
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]
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},
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{
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"id": 4,
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"id": 5,
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"slug": "cracking-the-seo-code-5-ways-a-high-seo-score-can-transform-your-business",
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"title": "Cracking The SEO Code: 5 Ways A High SEO Score Can Transform Your Business",
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"img": "cracking-the-seo-code.webp",
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@ -58,7 +73,7 @@
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]
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},
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{
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"id": 5,
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"id": 6,
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"slug": "organic-vs-paid-marketing-what-are-the-differences",
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"title": "Organic Vs Paid Marketing: What are the differences?",
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"img": "organic-vs-paid-marketing.webp",
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@ -72,7 +87,7 @@
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]
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},
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{
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"id": 6,
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"id": 7,
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"slug": "the-importance-of-seo-in-growing-your-business",
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"title": "The Importance of SEO in Growing Your Business",
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"img": "the-importance-of-seo.webp",
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