import Layout from "@/components/layout/Layout";
import Link from "next/link";
import BlogDetails from "@/components/custom/BlogDetails";
import BlogCta from "@/components/custom/BlogCta";
import BlogAsideLatest from "@/components/custom/BlogAsideLatest";

export const metadata = {
    title: "The Importance of SEO in Growing Your Business",
    description:
        "RankRunners provides enterprise level SEO, Web Design/Development, Digital Marketing and IT Management services for companies across all industries, regardless of scope or size. Contact support@rankrunners.net to get started today!",
};

export default function Blogging() {
    let slug = "the-importance-of-seo-in-growing-your-business";
    let title = "The Importance of SEO in Growing Your Business";

    return (
        <>
            <Layout headerStyle={4} footerStyle={3} breadcrumbTitle={title}>
                <div>
                    <section className="blog__details-area">
                        <div className="container">
                            <div className="blog__inner-wrap">
                                <div className="row">
                                    <div className="col-70">
                                        <div className="blog__details-wrap">
                                            <div className="blog__details-content">
                                                <BlogDetails slug={slug} />

                                                <div className="blog-post-content">
                                                    <p>
                                                        Digital technology is at the forefront of our modern culture,
                                                        which has compared the internet over the recent decades to be a
                                                        modern “Wild West”, “Silk Road”, or “New World”. For those
                                                        looking to enterprise and profit in this emerging world, having
                                                        a digital presence is often mandatory across the vast majority
                                                        of industries. As with all ventures though, things can get
                                                        complicated when it comes to standing out amongst the crowd. For
                                                        many, reliably achieving high search engine rankings and an
                                                        increased volume of customers can seem insurmountable when faced
                                                        with such steep competition. Thankfully, there’s a tool that can
                                                        help set you on the correct path to increasing your online
                                                        presence, called Search Engine Optimization (SEO). This blog
                                                        will further explore the various reasons why using SEO to grow
                                                        your business is not only important but often mandatory if you
                                                        want to reliably increase leads.
                                                    </p>
                                                    <img src="/assets/img/content/social-371648_640.png" alt="" />
                                                    <h2>Seeking Web Presence to Obtain Clicks</h2>
                                                    <p>
                                                        The main purpose of SEO rests directly within its name. “Search
                                                        Engine Optimization.” Search engines such as:
                                                    </p>
                                                    <ul>
                                                        <li>Google</li>
                                                        <li>Bing</li>
                                                        <li>Yahoo</li>
                                                    </ul>
                                                    <p>
                                                        use different algorithms that help your websites rank higher on
                                                        their results pages for certain keywords. When your website
                                                        ranks higher on a popular search engine, this means that more
                                                        potential paying customers or interested readers will click on
                                                        your page. The more clicks you get, the more sales you will get.
                                                        The amount of people that read your page and consider buying
                                                        your product, is directly related to the amount of people that
                                                        make the final decision to make the purchase. Here’s where SEO
                                                        comes in; you can optimize your site and its interactions with
                                                        popular search engines to attract a more targeted form of
                                                        traffic that intends to only reach people who’ve already been
                                                        looking for a service or product like yours.
                                                    </p>
                                                    <img
                                                        src="/assets/img/content/ai-generated-8138052_640.png"
                                                        alt=""
                                                    />
                                                    <h2>Cost-Effective Marketing</h2>
                                                    <p>
                                                        SEO is incredibly efficient when it comes to conversions. There
                                                        are other various forms of online marketing, such as:
                                                    </p>
                                                    <ul>
                                                        <li>
                                                            Pay-Per-Click Google Ads you often see on the sides of
                                                            websites
                                                        </li>
                                                        <li>Social Media Marketing</li>
                                                        <li>Outbound Cold Emails</li>
                                                    </ul>
                                                    <p>
                                                        There are others, however they all have one negative trait in
                                                        common that SEO does not; they require constant payment and
                                                        effort to have an effect. When you stop paying for ads, the
                                                        traffic stops coming. Because of the way SEO works though, there
                                                        are long-term benefits that remain even after the services have
                                                        been finished. This is due to something called “Domain
                                                        Authority.” Once you accumulate enough domain authority over
                                                        time, you can retain the same search results while reducing your
                                                        SEO spending.
                                                    </p>
                                                    <p>
                                                        Another huge reason why SEO (inbound, blog content, etc.) is
                                                        superior to outbound marketing methods is because of the proven
                                                        close rate across all major studies on websites such as Hubspot.
                                                    </p>
                                                    <img src="/assets/img/content/feedback-2800867_640.png" alt="" />
                                                    <h2>Reputation and Credibility</h2>
                                                    <p>
                                                        Most online experiences begin with a search engine. Even the
                                                        most basic and least tech-savvy individual likely knows how to
                                                        click on Explorer’s Blue “E”, or Google’s Rainbow wheel. Most
                                                        people have been using these applications for years, which
                                                        builds trust in the things that those applications show to the
                                                        person. Most people feel that, usually, the results showing at
                                                        the top of their search engine are the most useful and relevant
                                                        ones concerning what they typed in. This means that if your
                                                        website shows up near or at the top of someone’s Google search
                                                        results, they’re more likely to feel trusting enough of your
                                                        reputation and credibility to click on your link.
                                                    </p>
                                                    <p>
                                                        Something that SEO also involves is improving the user
                                                        experience overall. When a user clicks on your page, they would
                                                        prefer content that is:
                                                    </p>
                                                    <ul>
                                                        <li>Quick and responsive</li>
                                                        <li>Organized</li>
                                                        <li>Helpful</li>
                                                        <li>Relevant to the search query</li>
                                                        <li>Well-Maintained</li>
                                                    </ul>
                                                    <p>
                                                        Having a present combination of all of these factors on your
                                                        website really helps out with boosting your reputation and
                                                        credibility. If someone feels trusting enough of your website
                                                        after seeing the above factors, they’re more likely to make a
                                                        purchase or be more interested in what you have to offer.
                                                    </p>
                                                    <img src="/assets/img/content/winner-1013979_1280.jpg" alt="" />
                                                    <h2>Advantage Over Competition</h2>
                                                    <p>
                                                        The online marketplace is a bit of a double-edged sword. You
                                                        have easy access to a figurative ocean of commerce, however,
                                                        that comes with another less welcomed pool of people, your
                                                        competition. No matter the industry you choose, when you make
                                                        your website online, you’ll likely observe another site similar
                                                        to yours showing up alongside you in the search results. These
                                                        competing sites are often looking for the exact same traffic and
                                                        are often providing the exact same service as you. Most of the
                                                        time when you’re starting out, there will be many of them ranked
                                                        above you on the search results. This is another situation where
                                                        investing in SEO can step in and improve the situation. To get
                                                        that cutting-edge improvement over your competition, and attract
                                                        more customers, and display higher on the popular search
                                                        engines, it is mandatory to maintain up-to-date SEO practices.
                                                    </p>
                                                    <img src="/assets/img/content/call-3616158_640.png" alt="" />
                                                    <h2>The User Experience</h2>
                                                    <p>
                                                        The overall quality of the “User Experience” is an extremely
                                                        important aspect of SEO. Not only does the experience directly
                                                        impact the opinion a user forms about your page, but also,
                                                        search engines will boost your ranking if they detect that your
                                                        pages are enjoyable and helpful. Factors such as:
                                                    </p>
                                                    <ul>
                                                        <li>Content Relevance</li>
                                                        <li>Loading Time</li>
                                                        <li>Ease of Navigation</li>
                                                        <li>Mobile Optimization</li>
                                                    </ul>
                                                    <p>
                                                        are just a few that can all contribute to the overall quality of
                                                        the user experience. A positive user experience will increase
                                                        your conversions because the user is more likely to make a
                                                        purchase or attempt to contact you if they have a helpful,
                                                        smooth, and enjoyable experience on your page.
                                                    </p>
                                                    <p>
                                                        The methods that search engines use to detect whether your
                                                        content is enjoyable and helpful are clear. There are some
                                                        measurable metrics such as:
                                                    </p>
                                                    <ul>
                                                        <li>Site Engagement (clicks)</li>
                                                        <li>Average Time Spent on the Website</li>
                                                        <li>
                                                            Bounce Rate (amount of people who leave the website quickly)
                                                        </li>
                                                    </ul>
                                                    <p>
                                                        These metrics (and more) can signal to the different search
                                                        engines that your website has value and relevance, and in turn,
                                                        they’ll rank you higher on their search results page. There are
                                                        steps you can take, most notably investing in all available SEO
                                                        practices, to maximize these qualities in the eyes of Google.
                                                    </p>
                                                    <img
                                                        src="/assets/img/content/ai-generated-8861653_640.png"
                                                        alt=""
                                                    />
                                                    <h2>Local Optimization</h2>
                                                    <p>
                                                        If you want to target customers in your local area, then using
                                                        something called “Local SEO” is essential. This just means
                                                        optimizing your online presence to appear higher and more often
                                                        in locally-themed search results. For example, you could improve
                                                        your Google “My Business” listing to appear on Google Maps and
                                                        other apps. You could cite local citations, with one provided
                                                        example being: “Voted Best Pizza in Town!” You could also try to
                                                        encourage customers to leave reviews on various apps like Google
                                                        Reviews and Yelp, offering small benefits for doing so.
                                                    </p>
                                                    <img src="/assets/img/content/finance-7056936_640.png" alt="" />
                                                    <h2>Long-Term Benefits</h2>
                                                    <p>
                                                        SEO isn’t something companies rush to “finish.” The various
                                                        measures involved are long-term strategies that require
                                                        consistent maintenance and investment. However, the long-term
                                                        return on investment of SEO practices far outweighs the initial
                                                        costs. The results (customer engagement, leads, sales) are often
                                                        exponential and accumulative as your domain builds authority,
                                                        meaning that on the internet, search engine success often breeds
                                                        more search engine success. This can be compared to the
                                                        relatively inferior practice of buying paid advertisements on
                                                        other big websites and social media platforms, with which, the
                                                        benefits disappear permanently the moment you stop making the
                                                        investment.
                                                    </p>
                                                    <img src="/assets/img/content/graph-36796_640.png" alt="" />
                                                    <h2>Customer Insights</h2>
                                                    <p>
                                                        SEO involves using analytics-based applications such as Google
                                                        Analytics to monitor the different ways users find and interact
                                                        with pages. You can find and use a vast wealth of information
                                                        using these applications, such as:
                                                    </p>
                                                    <ul>
                                                        <li>
                                                            finding the most popular keywords that can be used to find
                                                            your site,
                                                        </li>
                                                        <li>the pages that are the most visited,</li>
                                                        <li>
                                                            the actions that are taken on your site (such as how long it
                                                            takes people to do certain things, what buttons they click,
                                                            or what might make them want to leave)
                                                        </li>
                                                    </ul>
                                                    <p>
                                                        These sets of data will let you learn about your customers, and
                                                        then you can tailor your pages and content accordingly. Here’s
                                                        an example of tailoring your content using market insights: You
                                                        wrote one blog that attracted a high amount of traffic for some
                                                        reason, much higher than your other blogs. You can look at the
                                                        different characteristics of the successful blog that you wrote,
                                                        such as the
                                                    </p>
                                                    <ul>
                                                        <li>Topic</li>
                                                        <li>Length</li>
                                                        <li>Style</li>
                                                        <li>Images</li>
                                                        <li>Links</li>
                                                        <li>Tone</li>
                                                    </ul>
                                                    <p>
                                                        and then you can create more of that proven successful content.
                                                        Learning about your customer's activity on your page lets you do
                                                        other things too, like finding and eliminating any bottlenecks
                                                        in your sales funnel, which will further improve your sales.
                                                    </p>
                                                    <img
                                                        src="/assets/img/content/social-media-3846597_640.png"
                                                        alt=""
                                                    />
                                                    <h2>Building Your Brand</h2>
                                                    <p>
                                                        When it comes to establishing a brand in the modern world, SEO
                                                        is a critical part of that. If you want your brand to be
                                                        memorable, or a “household name”, you’re going to need to ensure
                                                        that the company name appears in front of everyone’s face as
                                                        much as possible. Another good strategy to employ is choosing a
                                                        catchy and memorable name that people don’t have to write down,
                                                        so they can maybe “Google” you again later. These strategies can
                                                        develop an awareness of your company through simple memory or
                                                        word-of-mouth. Trust and awareness can be built through these
                                                        methods as well, through people who aren’t even customers in the
                                                        first place. If your brand is constantly seen and present in
                                                        passing, and consistently appears in results and suggestions, it
                                                        gives off the impression that your brand is renowned and
                                                        respected, and can be trusted. Maybe that passer-by will decide
                                                        to give your site a visit one day since they’ve seen it come up
                                                        on their screen a couple of times before.
                                                    </p>
                                                    <img src="/assets/img/content/long-shadow-1312718_640.png" alt="" />
                                                    <h2>Staying Ahead of the Technological Curve</h2>
                                                    <p>
                                                        One rather complicated aspect of SEO is that the digital world
                                                        is constantly improving itself, progressing, and evolving. New
                                                        trends, technologies, and strategies introduce themselves every
                                                        year to the space. Practicing SEO requires a business or agency
                                                        to stay on top of the most recent search engine algorithm
                                                        developments, understand all commonly practiced techniques, and
                                                        be open to embracing new and disruptive technologies in the
                                                        future, such as AI.
                                                    </p>
                                                    <p>
                                                        By consistently educating yourself and your peers, you can
                                                        reliably adapt to whatever changes may occur in the digital
                                                        marketing world. SEO is something that can be harnessed and
                                                        powerfully used, but it must be done the right way. Taking a
                                                        proactive rather than reactive approach to maximize your SEO
                                                        enables your company’s marketing efforts to stay effective and
                                                        relevant, even in the most competitive environments.
                                                    </p>
                                                    <h2>Takeaway</h2>
                                                    <p>
                                                        If you’ve read this far, you’re truly invested in building your
                                                        company, and you’re on the right track. You’ve learned from this
                                                        blog that SEO practices are a vital component of the majority of
                                                        successful online marketing strategies. There are innumerable
                                                        benefits to maximizing the SEO of your page. Here’s a simple and
                                                        quick recap of what you can expect to gain:
                                                    </p>
                                                    <ul>
                                                        <li>Increased Web Presence and Clicks</li>
                                                        <li>Cost-Effective Marketing</li>
                                                        <li>Building Reputation and Credibility</li>
                                                        <li>Advantage Over Competition</li>
                                                        <li>Improved User Experience</li>
                                                        <li>Localized SEO</li>
                                                        <li>Long Term ROI</li>
                                                        <li>Customer Behavior Insights</li>
                                                        <li>Building Your Brand</li>
                                                        <li>Staying Ahead of the Technological Curve</li>
                                                    </ul>
                                                    <p>
                                                        Boosting your business with expert digital marketing can
                                                        generate countless benefits. Often, the results speak for
                                                        themselves.
                                                    </p>
                                                    <p>
                                                        Want to outrun your competition?
                                                        <Link href="/schedule"> Book a Free Consultation</Link> with
                                                        RankRunners today.
                                                    </p>
                                                </div>
                                                <BlogCta slug={slug} />
                                            </div>
                                        </div>
                                    </div>
                                    <div className="col-30">
                                        <aside className="blog__sidebar">
                                            <BlogAsideLatest />
                                            <div className="sidebar__widget">
                                                <h4 className="sidebar__widget-title">Tags</h4>
                                                <div className="sidebar__tag-list">
                                                    <ul className="list-wrap">
                                                        <li>
                                                            <Link href="#">SEO</Link>
                                                        </li>
                                                        <li>
                                                            <Link href="#">Business</Link>
                                                        </li>
                                                        <li>
                                                            <Link href="#">Development</Link>
                                                        </li>
                                                        <li>
                                                            <Link href="#">Marketing</Link>
                                                        </li>
                                                        <li>
                                                            <Link href="#">CRM</Link>
                                                        </li>
                                                        <li>
                                                            <Link href="#">Management</Link>
                                                        </li>
                                                        <li>
                                                            <Link href="#">Consultancy</Link>
                                                        </li>
                                                        <li>
                                                            <Link href="#">Ad Campaigns</Link>
                                                        </li>
                                                    </ul>
                                                </div>
                                            </div>
                                        </aside>
                                    </div>
                                </div>
                            </div>
                        </div>
                    </section>
                    {/* blog-details-area-end */}
                </div>
            </Layout>
        </>
    );
}
