import Layout from "@/components/layout/Layout";
import Link from "next/link";
import BlogDetails from "@/components/custom/BlogDetails";
import BlogCta from "@/components/custom/BlogCta";
import BlogAsideLatest from "@/components/custom/BlogAsideLatest";

export const metadata = {
    title: "Organic vs Paid Marketing: What Are The Differences?",
    description:
        "RankRunners provides enterprise level SEO, Web Design/Development, Digital Marketing and IT Management services for companies across all industries, regardless of scope or size. Contact support@rankrunners.net to get started today!",
};

export default function Blogging() {
    let slug = "organic-vs-paid-marketing-what-are-the-differences";
    let title = "Organic vs Paid Marketing: What Are The Differences?";
    return (
        <>
            <Layout headerStyle={4} footerStyle={3} breadcrumbTitle={title}>
                <div>
                    <section className="blog__details-area">
                        <div className="container">
                            <div className="blog__inner-wrap">
                                <div className="row">
                                    <div className="col-70">
                                        <div className="blog__details-wrap">
                                            <div className="blog__details-content">
                                                <BlogDetails slug={slug} />
                                                <div className="blog-post-content">
                                                    <p>
                                                        If you want to improve your organization's online presence, you
                                                        can utilize two ways of online marketing. The options are called
                                                        “Organic” and “Paid” marketing, and both of them can cause your
                                                        online presence and or visibility to increase significantly.
                                                    </p>
                                                    <p>
                                                        As the names imply, “Organic” marketing uses non-paid methods of
                                                        reaching your (potential) clientele and the other option “Paid”
                                                        marketing uses paid advertising to grow your online presence.
                                                    </p>
                                                    <p>
                                                        Now I hear you say, “Paid advertising must be better right?
                                                        After all, nothing is free.”
                                                    </p>
                                                    <p>
                                                        Yes and no. Paid advertising is better to quickly get the word
                                                        out about your business, but that comes at a significant cost.
                                                    </p>
                                                    <p>
                                                        Alternatively, organic advertising is centered around longevity
                                                        and consistency but can grow to be just as effective as paid
                                                        advertising.
                                                    </p>
                                                    <p>
                                                        But why choose one? When you can combine both methods to create
                                                        an effective and tailor-made marketing campaign for your
                                                        organization.
                                                    </p>
                                                    <h2>Organic Marketing</h2>
                                                    <p>Let’s talk about Organic Marketing first.</p>
                                                    <p>
                                                        Organic marketing is made up of creating and releasing content
                                                        on popular channels like blog posts or video content concerning
                                                        your niche to name just a few.
                                                    </p>
                                                    <p>
                                                        It's important to make your content valuable to have the best
                                                        result.
                                                    </p>
                                                    <p>
                                                        The optimal type of content to make heavily depends on the user
                                                        base and the type of channel you post it on.
                                                    </p>
                                                    <p>The most commonly used forms of organic marketing are</p>
                                                    <ul>
                                                        <li>
                                                            Social media marketing: Posting short and concise posts on
                                                            the likes of Tiktok, Instagram, X (Twitter) and various
                                                            other outlets
                                                        </li>
                                                        <li>
                                                            Video marketing: Longer form content posted on the likes of
                                                            YouTube has a large reach as they are usually found on both
                                                            search engines and the websites themselves.
                                                        </li>
                                                        <li>
                                                            SEO (Search Engine Optimization): Creating blog posts,
                                                            making backlinks, and other ways of making content that’s
                                                            discoverable by the likes of Google, Yahoo, and other search
                                                            engines
                                                        </li>
                                                    </ul>
                                                    <h3>
                                                        How to use Keywords and “tags” to help supercharge your organic
                                                        online presence!
                                                    </h3>
                                                    <p>
                                                        One of the most important facets of a marketing campaign is
                                                        finding what keywords your target audience is the most likely to
                                                        search for or preferably what they are already searching for.
                                                    </p>
                                                    <h4>
                                                        To help you understand what we’re talking about I will give you
                                                        an example.
                                                    </h4>
                                                    <p>
                                                        A doctor that wants to garner more clients in their local area,
                                                        would usually use keywords about their city and their medical
                                                        field of expertise.
                                                    </p>
                                                    <p>
                                                        Say a dentist in Atlanta GA would most likely use keywords like
                                                    </p>
                                                    <p>
                                                        “Where to book a dental appointment in Atlanta GA” or “What
                                                        dental products to use for whiter teeth”
                                                    </p>
                                                    <img
                                                        src="/assets/img/content/screenshot-2024-07-10-at-18.05.55.png"
                                                        alt=""
                                                    />
                                                    <p>
                                                        Finding targeted keywords is a vital step in the process of
                                                        creating a marketing campaign.
                                                    </p>
                                                    <p>
                                                        If you aren’t aware of the correct keywords yet you can
                                                        potentially waste valuable time that could be better spent
                                                        working to research the right way of advertising your company.
                                                    </p>
                                                    <h2>Paid Marketing</h2>
                                                    <p>
                                                        Second on the list is Paid marketing. Paid marketing as the name
                                                        implies is using so-called paid marketing channels to spread the
                                                        word to customers on the internet. Usually, this comes in the
                                                        form of having sponsored advertisements on various channels to
                                                        grow sales instead of growing your online presence.
                                                    </p>
                                                    <p>
                                                        Organic marketing is based on growing awareness and getting more
                                                        people to see your company.
                                                    </p>
                                                    <p>
                                                        Paid marketing mostly revolves around selling specific products
                                                        or services. Paid marketing costs money but it has its place and
                                                        its merit.
                                                    </p>
                                                    <p>
                                                        Usually paid marketing has instant effects as it gets ordered
                                                        and then instantly set in motion.
                                                    </p>
                                                    <p>
                                                        Common paid marketing methods are sponsored advertising and paid
                                                        advertising.
                                                    </p>
                                                    <p>We will go into more detail about both of those methods.</p>
                                                    <h4>Sponsored advertising.</h4>
                                                    <ul>
                                                        <li>
                                                            Sponsored advertising mostly involves paying pre-existing
                                                            brands or online personalities to utilize their audience and
                                                            put your organization in the eyes of potential customers
                                                            usually with a personalized part of their content that the
                                                            audience knows and loves covering your product or service.
                                                        </li>
                                                        <li>
                                                            A huge advantage that sponsored advertising has compared to
                                                            paid advertising is that it usually remains on the platform
                                                            far longer than your initial marketing campaign resulting in
                                                            a trickle of people coming to your brand as long as it keeps
                                                            getting traffic.
                                                        </li>
                                                        <li>
                                                            A negative compared to paid advertising with a PPC (Pay per
                                                            click) model is that sponsored advertising does not
                                                            necessarily bring people to your website while a PPC model
                                                            always generates clicks.
                                                        </li>
                                                    </ul>
                                                    <strong>Example of a sponsored ad:</strong>
                                                    <img
                                                        src="/assets/img/content/screenshot-2024-07-10-at-18.10.17.png"
                                                        alt=""
                                                    />
                                                    <h4>Paid advertising.</h4>
                                                    <ul>
                                                        <li>
                                                            Paid advertising mostly involves having paid ads appear for
                                                            a specific audience on popular marketing channels with a lot
                                                            of traffic like LinkedIn, YouTube, Facebook, and Google.
                                                            After you’ve set up and paid for a paid advertising campaign
                                                            the advertisements almost immediately appear in front of the
                                                            audience you specified,
                                                        </li>
                                                        <li>
                                                            Usually, paid ads are identified with a text saying
                                                            “Sponsored” or “Ad” Organically created advertisements do
                                                            not have this identifier.
                                                        </li>
                                                        <li>
                                                            Various paid ad models exist but one of the most common ones
                                                            is the previously mentioned PPC (Pay-per-click) model. PPC
                                                            does what it says on the box, every time someone clicks you
                                                            pay.
                                                        </li>
                                                        <li>
                                                            These ads are usually shown on search engines like Google,
                                                            social media outlets like Facebook or X (Twitter), or online
                                                            marketplaces like Walmart or Craigslist.
                                                        </li>
                                                    </ul>
                                                    <strong>
                                                        Example of paid Google ads appearing at the top of the search
                                                        results
                                                    </strong>
                                                    <img
                                                        src="/assets/img/content/screenshot-2024-07-10-at-18.22.55.png"
                                                        alt=""
                                                    />
                                                    <p>
                                                        One of the key ways to have success with ads using the PPC model
                                                        on SERPs (Search engine results pages) is again finding and
                                                        using the correct keywords.
                                                    </p>
                                                    <p>
                                                        One thing to realize and include in your budget is the CPC (Cost
                                                        per click) for the keywords you choose to use.
                                                    </p>
                                                    <p>
                                                        Paid and organic marketing can use the same channels as one
                                                        another
                                                    </p>
                                                    <p>
                                                        Buying ads and creating posts can be done on most prevalent
                                                        outlets but they are not the same.
                                                    </p>
                                                    <ul>
                                                        <li>
                                                            Organic marketing mostly consists of making content
                                                            regarding your brand and carefully curating it so that your
                                                            potential customers find it naturally by just browsing
                                                            through the internet so that you don’t have to spend
                                                            anything on having people encounter and possibly engage with
                                                            your brand.
                                                        </li>
                                                        <li>
                                                            Paid marketing consists of paying for campaigns to actively
                                                            let customers see your ads. It usually brings faster results
                                                            compared to organic content as it can take a long time to
                                                            accumulate the necessary ranking on the search engines to
                                                            generate worthwhile customers.
                                                        </li>
                                                        <li>
                                                            Paid marketing will deliver near-immediate results depending
                                                            on the money spent. Paid ads are however not a “buy your way
                                                            to fame” method as finding the keywords that generate the
                                                            best results could involve several tries to get the right
                                                            one.
                                                        </li>
                                                        <li>
                                                            Search engines will prioritize organic content that is
                                                            relevant to the person and it will prioritize if the content
                                                            comes from high domain authority websites with a lot of
                                                            users.
                                                        </li>
                                                    </ul>
                                                    <p>
                                                        To put it in layman's terms Google is less likely to push a blog
                                                        post from a freshly created website compared to a blog post on a
                                                        popular website.
                                                    </p>
                                                    <p>
                                                        While organic marketing is classified as a “non-paid marketing’
                                                        method, do keep in mind that you most likely will have to either
                                                        hire a team or a person to create the organic content used in
                                                        this marketing method.
                                                    </p>
                                                    <p>
                                                        They are however mostly costs that aren’t repeated and akin to
                                                        sponsored content this strategy results in a long-term trickle
                                                        of customers viewing your content with a low investment compared
                                                        to paid marketing. Organically created content has the potential
                                                        to give results that keep giving value long after a paid
                                                        campaign is typically funded.
                                                    </p>
                                                    <h5>
                                                        As long as the content exists it has the chance to give value.
                                                    </h5>
                                                    <p>
                                                        Organic content does need to be updated frequently to give the
                                                        maximum yield as Search engine ranking can differ regularly.
                                                        Algorithms also always evolve with the updates they are given.
                                                        This could only slightly affect results but it can also
                                                        completely alter the original results.
                                                    </p>
                                                    <p>
                                                        Keeping on top of your organic results is always necessary to
                                                        keep up with changes.
                                                    </p>
                                                    <strong>Example of a paid advertisement:</strong>
                                                    <img
                                                        src="/assets/img/content/screenshot-2024-07-10-at-19.01.05.png"
                                                        alt=""
                                                    />
                                                    <p>Let’s talk about the different marketing channels.</p>
                                                    <p>We will divide them into two categories: Organic and Paid.</p>
                                                    <ul>
                                                        <li>Organic</li>
                                                        <ul>
                                                            <li>Search Engines</li>
                                                            <li>Social Media Outlets</li>
                                                            <li>Email newsletters</li>
                                                        </ul>
                                                        <li>Paid</li>
                                                        <ul>
                                                            <li>Search Engines</li>
                                                            <li>Social Media Outlets</li>
                                                            <li>Spotify ads</li>
                                                        </ul>
                                                    </ul>
                                                    <h3>Organic Marketing</h3>
                                                    <h4>Organic marketing on Search Engines</h4>
                                                    <p>
                                                        Search engines like Google, Yahoo, Yandex, Bing, and DuckDuckGo
                                                        have insanely huge user bases which makes them a prime way to
                                                        spread organic content. One of the most common ways to do this
                                                        is by creating tailor-made content on your website that is
                                                        well-optimized for search engines with specific keywords.
                                                    </p>
                                                    <p>
                                                        In the case of Google, it’s important to consider having
                                                        accompanying videos on YouTube as it closely links to Google
                                                        results.
                                                    </p>
                                                    <p>
                                                        It comes down to making sure your content is useful and relevant
                                                        for your target audience when they use a search engine.
                                                    </p>
                                                    <h4>Organic Marketing on Social Media Outlets</h4>
                                                    <p>
                                                        Advertising on the biggest social media outlets is most
                                                        definitely interesting but depending on your brand there are
                                                        several considerations as to which social media outlet is best
                                                        suited for you.
                                                    </p>
                                                    <p>Let’s first list some of the biggest social media platforms.</p>
                                                    <ul>
                                                        <li>Facebook</li>
                                                        <li>Instagram</li>
                                                        <li>Linkedin</li>
                                                        <li>X (Twitter)</li>
                                                        <li>Tiktok</li>
                                                        <li>Snapchat</li>
                                                    </ul>
                                                    <h4>X (Twitter) and Linkedin</h4>
                                                    <ul>
                                                        <li>
                                                            X (Twitter) and Linkedin usually have a greater presence of
                                                            professional and business users as compared to TikTok,
                                                            Instagram, or Snapchat.
                                                        </li>
                                                    </ul>
                                                    <h4>TikTok, Instagram, and Snapchat</h4>
                                                    <ul>
                                                        <li>
                                                            TikTok, Instagram, and Snapchat however have a far greater
                                                            appeal amongst younger people.
                                                        </li>
                                                        <li>
                                                            Depending on your sector you should try to optimize which
                                                            social media outlet you put the most time and effort in.
                                                        </li>
                                                        <li>
                                                            On all platforms, it is important to consistently post and
                                                            to make sure it’s high-quality tailor-made content.
                                                            Connecting with your audience in the comments or with events
                                                            is a big power play in building an organic audience. And
                                                            again it is important to always keep on top of the analytics
                                                            on your platform of choice.
                                                        </li>
                                                    </ul>
                                                    <h4>Organic marketing with Email newsletters</h4>
                                                    <ul>
                                                        <li>
                                                            Once your website or brand starts to grow in awareness,
                                                            another great way to keep people interested in your brand is
                                                            with an opt-in email newsletter containing all the latest
                                                            information about your company.
                                                        </li>
                                                        <li>
                                                            Where the other organic methods have a certain amount of
                                                            volatility with the reliance on algorithms and Search Engine
                                                            Optimization, email newsletters give you full control over
                                                            what your customers see. With a new product launch you can
                                                            have a specific section with key insights that are not as
                                                            easily spread via keywords and search results, the people
                                                            subscribing to newsletters usually are more interested in
                                                            those details compared to people just browsing the web. So
                                                            this is a great way to interact and retain your loyal
                                                            customers.
                                                        </li>
                                                    </ul>
                                                    <h3>Paid Marketing</h3>
                                                    <h4>Paid marketing on Search Engines.</h4>
                                                    <p>
                                                        Most prevalent search engines allow paid advertising and often
                                                        include more ways to spread your content. While organic
                                                        advertisement mostly applies to search results, the integration
                                                        of search engines with the likes of YouTube, Google Maps, and
                                                        Google Shopping allows you to run various types of ad campaigns
                                                        where you are also appearing on different Google or Yahoo
                                                        services.
                                                    </p>
                                                    <strong>Example of an ad on Google Maps:</strong>
                                                    <img
                                                        src="/assets/img/content/screenshot-2024-07-10-at-19.10.11.png"
                                                        alt=""
                                                    />
                                                    <h4>Paid marketing on Social Media Outlets.</h4>
                                                    <p>
                                                        Similar to search engines, paid ads are also widely available on
                                                        most social media outlets. For example, just like with Google,
                                                        there are different ad campaigns on Facebook where your ad can
                                                        appear on people’s Feeds or the Facebook Marketplace, or even
                                                        while people are chatting on Messenger.
                                                    </p>
                                                    <img
                                                        src="/assets/img/content/create-facebook-ad-new-york-usa-april-digital-screen-macro-close-up-view-144397938.webp"
                                                        alt=""
                                                    />
                                                    <h4>Paid marketing on Spotify</h4>
                                                    <p>
                                                        Another great way to advertise is on Spotify. There are two
                                                        options here,
                                                    </p>
                                                    <p>
                                                        You can run ads in between songs for people on the basic Spotify
                                                        plan. You can also place a clickable banner while the ad plays.
                                                    </p>
                                                    <p>
                                                        A sponsored partnership on a podcast that operates in your
                                                        niche. This is just like sponsored partnerships on Youtube where
                                                        it has the advantage that people actively listen on
                                                    </p>
                                                    <h5>
                                                        To end things off there is no “golden bullet” for marketing but
                                                        it is rather a combination and joint effort between the
                                                        available methods.
                                                    </h5>
                                                    <p>
                                                        If you want quick and instant results, paid advertisements are a
                                                        great way.
                                                    </p>
                                                    <p>
                                                        But to create a healthy audience organically interacting with
                                                        your target audience will be better in the long term.
                                                    </p>
                                                    <blockquote>
                                                        <h2>
                                                            THERE IS NO "GOLDEN BULLET" FOR MARKETING BUT RATHER A JOINT
                                                            EFFORT
                                                        </h2>
                                                        <p>
                                                            <i>Rankrunners</i>
                                                        </p>
                                                    </blockquote>
                                                    <p>
                                                        Want to outrun your competition?
                                                        <Link href="/schedule"> Book a Free Consultation</Link> with
                                                        RankRunners today.
                                                    </p>
                                                </div>
                                                <BlogCta slug={slug} />
                                            </div>
                                        </div>
                                    </div>
                                    <div className="col-30">
                                        <aside className="blog__sidebar">
                                            <BlogAsideLatest />
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                    </section>
                    {/* blog-details-area-end */}
                </div>
            </Layout>
        </>
    );
}
